Goodreads helps you keep track of books you want to read.
Start by marking “Business as Unusual” as Want to Read:
Business as Unusual
Enlarge cover
Rate this book
Clear rating
Open Preview

Business as Unusual

3.91  ·  Rating details ·  200 ratings  ·  19 reviews
In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not pri ...more
Hardcover, 287 pages
Published January 1st 2000 by Thorsons Publishers
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Business as Unusual, please sign up.

Be the first to ask a question about Business as Unusual

Community Reviews

Showing 1-30
Rating details
Sort: Default
D.F. McKeever
Oct 01, 2017 rated it it was amazing
Brilliant book on business, ethics, entrepreneurship and everything often missing from enterprise and business today!
Taiki Namiki
Jun 30, 2008 rated it it was amazing
An entrepreneur, Anita Roddick tells us about her spirit in this book.

She has been chalenging a lot of typical social images.
According to her, real unique ideas are not accepted by anyone at the first time. Everyone opposes to it and tries to find a faults of that idea. However, as it goes on, some people start to follow or support it. The important thing is that not to stop creating unique idea out of other's opposition.

She was born in a family that was running a restaurant. Therefore, from
Kim Olson
Jan 12, 2009 rated it liked it
At a time when many companies are trying to be more socially responsible, my thoughts have been turning to Anita Roddick (sadly, no longer with us), who founded the first company of scale to really walk the walk. Not satisfied with mere social responsibility, The Body Shop actually stepped it up a notch by getting politically engaged--and encouraging its customers to, as well--often to harsh criticism and even threats. Roddick was uncompromising in her commitment, and the company culture she cre ...more
Sep 17, 2012 rated it really liked it
What an inspiring woman was Anita Roddick. The book took me a while to get into, because the first section is more like a lecture on why ethical business practices are important. However, I am already a convert, so the lecture was unnecessary.

The meat of the book was incredibly interesting. Anita tells the story of how The Body Shop came to be, the growth, the change, the mistakes they made, and the success. It just reaffirms that I will be a Body Shop customer for life. It also makes me want t
Cambridge Programme for Sustainability Leadership
One of Cambridge Sustainability's Top 50 Books for Sustainability, as voted for by our alumni network of over 3,000 senior leaders from around the world. To find out more, click here.

Business as Unusual is part autobiography, part business biogrpahy and part manifesto for how business can be an agent for positive change in the world. The book is presented in a highly visual style and is story-driven, with countless interesting anecdotes. Roddick's key message is that, by expanding the role and r
Kenia Perez
Jul 29, 2011 rated it really liked it  ·  review of another edition
Wow, Anita Roddick definitly took business to a whole new social and political level. She's definitely a die-hard activist. Although I don't know if I could have that same attitude and boldness, and I didn't agree with everything she wrote about, I have a tremendous amount of respect for her because she stands up tall for what she believes in. I truly hope more and more businesses follow her example and become more socially and environmentally responsible. In fact, some are already moving in tha ...more
Jun 05, 2008 rated it really liked it
I met Anita back in 2003. She was a host for a small fund raiser for the nonprofit I ran and I was immediately blown away by her. We sat in a corner and talked for what seemed like hours, but was not nearly long enough. She inspired me to always try to do more.

She had the courage to stand up for her convictions. She has been a hero of mine for a very long time, but to meet her changed everything.

Yes, she made mistakes - and this book talks about those. but she was human and she was embarking on
Vikas Gupta
Oct 25, 2014 rated it it was ok
I expected it to be more like Howard Schultz's book on Starbucks, explaining how she started The Body Shop, and her journey. I was also hoping that she would somewhere mention of the Shop from where she took the idea of The Body Shop, but she claims the store as her own idea.

Also, at times the book becomes boring and starts preaching too much about how to do a business being cognizant of community, people, etc. And the fact that Roddick sold off The Body Shop to L'Oreal- the exact type of multin
Linda Robinson
Jan 27, 2010 rated it it was amazing
Anita Roddick created a business model for the new millennium. We need more entrepreneurs just like her, who are audacious enough to insist on earth-friendly, "cradle to cradle" manufacturing processes that protect our environment, who altruistically create other businesses in that same realm, and who care fiercely about value and purity of product. This is her story, including the clear-eyed observation of how she had to get out of her own way. I wish she was still with us.
Oct 30, 2012 rated it did not like it
Very interesting and there is no denying that Roddick was a pioneer in her time. However, she comes across as both self-righteous and judgemental. Ultimately it's hard to believe in her fully given her sell out to L'Oreal in 2006 - exactly the sort of global organisation she rails against for much of the book. Actions speak louder than words.
Sarah Enescu
Jan 23, 2008 rated it really liked it  ·  review of another edition
Shelves: non-fiction
Girls - you want a role model in business? Want a role model for innovation and managment ideals?
READ! Then gab among your friends. The ideas she implemented were successes and flops. Worth a million words of discussion.
Mar 22, 2008 rated it it was amazing
Recommends it for: anyone interested in business ethics and values
Great book from a very passionate and incredible person. You'll learn how sometimes business isnt planned and the way things end up are just fate. The Body Shop is a great company and it's a sad thing that Anita is no longer with us but she left an incredible legacy.
Cathy Rosenberg
May 19, 2008 rated it it was amazing
LOVED this book... she was a genius.. combining commercial success with heart and soul. The perfect recipe for integrity in a world where it's not so easy to find!
Jun 09, 2012 rated it liked it
An inspiring read!
Aug 27, 2008 rated it really liked it
This book led me to be the entrepreneur, leader and mentor that I am today...a must read! Especially for all you TBSAH consultants out there!
Aug 14, 2008 rated it really liked it
"The moral entrepreneur." She had courage, purpose, wisdom, foresight, and community spirit. A pleasure to read.
Oct 01, 2012 rated it it was amazing
Shelves: favorites
I return to this book to understand why anyone is crazy enough to be an entrepreneur. You can make a difference, change, impact by the power of your purchase. A must read.
Sep 14, 2007 added it
Recommends it for: anyone who wonders if their personal values can work within their business
After Roddick's death earlier this week, it is definitely a good time to re-visit this book.
rated it it was amazing
Oct 07, 2017
Andin Y
rated it it was amazing
Oct 31, 2016
rated it really liked it
Apr 16, 2009
Maite Blancquaert
rated it really liked it
Dec 23, 2014
rated it liked it
Jul 23, 2015
rated it it was amazing
Apr 03, 2013
rated it really liked it
Aug 05, 2011
rated it really liked it
Jan 31, 2018
Leigh Ashton
rated it really liked it
Jan 15, 2019
rated it it was ok
Nov 15, 2016
Lily Isobella
rated it really liked it
Apr 05, 2012
Freddy West
rated it liked it
Jul 26, 2010
« previous 1 3 4 5 6 7 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Magic Kingdom: Walt Disney and the American Way of Life
  • Disney's World: A Biography
  • Work in Progress: Risking Failure, Surviving Success
  • The Trust: The Private and Powerful Family Behind the New York Times
  • Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local Economy Pioneer
  • The Dream of the Earth
  • Gods of Metal
  • Jim Murray's Whisky Bible (2009)
  • Conversation: How Talk Can Change Our Lives
  • The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!
  • The House of Rothschild: The World's Banker 1849-1999
  • The Set-Apart Woman: God's Invitation to Sacred Living
  • The Warburgs: The Twentieth-Century Odyssey of a Remarkable Jewish Family
  • The True Confessions of an Albino Terrorist
  • Tough Choices: A Memoir
  • A Change of Tongue
  • How Oscar Became Wilde - And Other Literary Lives You Never Learned about in School
  • Franklin Delano Roosevelt (The American Presidents, #32)
Dame Anita Roddick, DBE was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world coun ...more