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The Maverick Way: Profiting from the Power of the Corporate Misfit
Innovations and breakthroughs in business aren't made by corporate clones; they are made by those who think beyond the norm. These people are called mavericks and they think and work on the edge. Cheverton illustrates key maverick methods and reveals how mavericks explore the free range of cutting-edge ideas, bringing innovations back to the corporate pasture. For the busi ...more
Hardcover, 270 pages
Published July 1st 2000 by Maverick Way Publishing
(first published June 2000)
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