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E-Commerce User Experience

4.06  ·  Rating details ·  33 ratings  ·  2 reviews
207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers.

All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and E

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Unknown Binding, 389 pages
Published September 21st 2004 by Nielsen Norman Group (first published July 1st 2001)
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Shawn
Jun 06, 2007 rated it really liked it
Another 'should be mandatory' book for websites designers. A bit dated now, but principles are still relevant and important.
Peter Eigenraam
Sep 22, 2010 rated it really liked it
Great facts, figures and insights!
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Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Nielsen founded the "dis
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