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Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy

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3.82  ·  Rating details ·  17 Ratings  ·  3 Reviews
Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing, realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community. Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build ...more
Paperback, 206 pages
Published May 31st 2011 by Bartleby Press (first published May 11th 2011)
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Chris Giovagnoni
May 17, 2011 rated it liked it
The Fifth Estate provides organizations struggling to adopt social media a foundation to help create a strategy. It's well written and serves as a great introduction to social media and what it means for business. But what makes it distinct from other similar books are the points relevant to public relations professionals wanting to operate smartly in a world influenced by citizen journalists, bloggers and the digerati.

The "estate" references go back to the French Revolution. The first estate i
...more
A.M.
Oct 27, 2011 rated it it was amazing
Shelves: business
If you are interested in - or even confused by - the social media phenomenon, this is an excellent overview of "the Fifth Estate." I have been an ambivalent participant, reluctantly establishing Twitter, Facebook and Linked In accounts. After reading Geoff's book, I have a better understanding social media's role in an overall communications/marketing strategy - and I am comfortable being a "watcher" at this stage. He provides excellent case studies - and a number of very helpful references/link ...more
Nita
Jul 01, 2011 rated it it was ok
Good information if you can get past the poor editing job that was done.
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A former journalist, Geoff continues to write, and has authored four books. Most recently he published his first novel Exodus in 2013, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate.

Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter an
...more
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