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Start Something That Matters

Blake Mycoskie

4.02 · Rating details · 10,261 ratings · 886 reviews

Love your work, work for what you love, and change the world—all at the same time.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for Love your work, work for what you love, and change the world—all at the same time.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.

Why this book is for you:

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters. ...more

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Hardcover, 189 pages

Published September 6th 2011 by Spiegel & Grau (first published January 1st 2011)

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Aug 18, 2011 Kurt rated it it was amazing

Recommends it for: absolutely anyone, especially anyone nursing a quiet dream to make the world a better place

Recommended to Kurt by: Amazon Vine

This quick little book is a guide for socially conscious entrepreneurship for the Twitter generation, and there is no piece of that description that appeals to me as a reader. The Amazon Vine program offered me a free copy, though, and I decided to accept it because (1) I’m a big fan of The Amazing Race, on which Mycoskie appeared, and (2) my dad loves the TOMS shoes movement.

Personally, I haven’t been enthusiastic about the TOMS idea. I don’t really care for the aesthetics of the shoes, and I t This quick little book is a guide for socially conscious entrepreneurship for the Twitter generation, and there is no piece of that description that appeals to me as a reader. The Amazon Vine program offered me a free copy, though, and I decided to accept it because (1) I’m a big fan of The Amazing Race, on which Mycoskie appeared, and (2) my dad loves the TOMS shoes movement.

Personally, I haven’t been enthusiastic about the TOMS idea. I don’t really care for the aesthetics of the shoes, and I thought that, except for volunteers who participate in shoe drops, the charitable side of the company lets rich people feel good without actually having to touch poor people, which presents certain problems. Plus, I have been given my share of cheesy business books with vaguely inspirational quotes and a hollow you-can-do-it self-reliance message. So when I selected the book, I expected it to be a vaguely unpleasant experience that I could endure before loaning out my copy to people who fit what I saw as the intended demographic.

My expectations were completely wrong. I loved this book more than anything I’ve read in a long time.

Mycoskie writes from the heart here, filling pages with a shameless optimism based on real experience. He shares many examples from TOMS and other businesses that he’s started, both positive and negative, and not the kind of “My greatest fault is that I just care too much about this job” negative that an applicant makes up during a job interview - there are some real mistakes here that Mycoskie owns as a powerful example of humble leadership. A reader will get a sense, not only of what it’s like to work for TOMS, but what it can be like to start (or restart) any organization with a story to tell.

And when Mycoskie insists that simplicity is a key value of any organization, he practices what he preaches. These chapters are streamlined, with just enough examples to make each point, and plenty of engaging text boxes and photographs, showing that simple doesn’t mean boring, and visually exciting doesn’t mean shallow. A reader can easily skim through the entire book in one sitting without really noting the passage of time.

The youthful exuberance of the book does not detract from the professionalism of the message. Mycoskie hits, again and again, the idea that helping the world can be profitable, with plenty of quotes and examples from business leaders and entrepreneurs. He is not a wide-eyed college freshman but a battle-tested visionary, and he extends his invitations in ways that even the most hard-hearted cynics can be inspired (I include myself here, as it has been many months since I’ve been inspired on a fundamental level, and lately I have served more from inertia than an actual belief that I can change anything in the world). This book can not only give you advice on how to start a story-based organization (from core value suggestions to practical links to web sites that provide free resources), it can inspire you to take the next step and actually do it.

I want to buy a copy of this book for every college freshman in the country. I want it to be an informal textbook in every business school. I want it to become a viral phenomenon that melts hearts and sharpens minds and changes the world. And I feel completely humbled to be given the opportunity to read it before it hits the stores. Please read this book. ...more

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Sep 23, 2011 Lea rated it really liked it

Shelves: acquired-2011, books-i-own, read-2011, reviews

I won this as part of a GoodReads FirstReads giveaway -- thanks!

Before reading this book ( written by Blake Mycoskie, founder of TOMS shoes), I was completely unfamiliar with the author's company. I'd seen TOMS shoes once or twice, but I really didn't "get it" -- I'm not a shoes girl, and they didn't look like anything all that special to me. Well, after reading this book, I'm buying TOMS for the whole family, LOL. I love the concept behind TOMS -- for every pair of shoes purchased, the company ...more

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Oct 20, 2011 Sharon rated it it was amazing

Shelves: first-reads, nonfiction, entrepreneurship

This book will be on my gift-giving list this Christmas, and it should be on yours. Easy and fast to read with many profound thoughts and ideas. It's partly the story of TOMS, but also the story of many other similar companies, briefly, including some sage advice for anyone who wishes to start a company with an integrated charity component. More than all that, there are pearls of wisdom in it for living well for every reader.

In these challenging economic times, the message is clear. Help someon ...more

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Apr 20, 2013 Laura Fingal-Surma rated it it was ok

Shelves: audiobook

I have no idea how this book has an average of 4.11 stars. I picked it up because someone interesting mentioned it during a Q & A session. Most books that I bother to finish get at least 3 stars, but I don't think this really stacks up against the other books I've given 3 stars, so I guess it's 2. I didn't hate it, and I wouldn't say you definitely shouldn't read it. I just didn't get much out of it compared to other books. This book most definitely will not stand the test of time.

The most inter ...more

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Jan 12, 2015 Mukesh Emes rated it it was amazing

This is really a good book. I really enjoyed reading it. In this book Blake Mycoskie reveals some inspirational stories of TOMS shoes and other companies. I really liked the story of Subway. “Jared Fogiez” who wanted to reduce his weight and he started taking Subway sandwich diet. Once he lost 100 pounds and it became a big news in all media. Subway presented Jared's story in a perfect way and the result was amazing, their sales shot up 20%. Overall, sales more than tripled to $11.5 billion in 2 ...more

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Mar 28, 2016 nyc rated it did not like it

Redundant and self-promotional. Would recommend just Goolging TOMS shoes and reading either a one-page article or wikipedia page instead of this book.

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Feb 11, 2019 Elisabeth Ensor rated it it was amazing

Wow this book is so inspiring!!! I also had my son read it for homeschool and he is liking it to- this book is so fun because we watched Blake and his sister in the Amazing Race tv show! I have been working on a little side business and I think I would like to model it like the one-to-one giving! Still working on ideas but super inspired :)

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Jan 01, 2012 Malin Friess rated it it was amazing

This is Blake Mycokie's story former Amazing Race Contestant and current CEO (or has he calls himself chief Shoe Giver of ) TOMS. Toms is a business that is one for one...you by a pair of his soft simple canvas shoes made in Argentina...he will give one pair to a child in the developing world. TOMS have become style of choice for the social justice minded...making a statement with style and generosity all at the same time.

Blake seem like a great guy and offer lots of great advice....

Be frugal
fo ...more

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Aug 29, 2011 Lisa Lucas marked it as to-read

Shelves: first-reads, won-in-goodreads-giveaway

Won on goodreads giveaway. Review coming soon. Won on 8/29, have not received copy as of 9/29

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May 26, 2020 Valentina rated it it was ok · review of another edition

I don’t want to spend a lot of time writing a review about this book.

Start Something That Matters by Blake, the founder of TOMS is the story of how he built a for-profit company where, for every pair of shoes purchase, he gives another one to kids in need. In the book he provides advice in how we all should do something to create social impact in society.

I had a hard time finishing this, it’s just not my kind of book. Sometimes It gets too repetitive, but again, it’s my first time reading about I don’t want to spend a lot of time writing a review about this book.

Start Something That Matters by Blake, the founder of TOMS is the story of how he built a for-profit company where, for every pair of shoes purchase, he gives another one to kids in need. In the book he provides advice in how we all should do something to create social impact in society.

I had a hard time finishing this, it’s just not my kind of book. Sometimes It gets too repetitive, but again, it’s my first time reading about ventures and entrepreneurship.

As he says, If TOMS wouldn’t give away shoes, they wouldn’t be the brand they are so, giving, actually is a good bussines. He promotes himself through charity, good or bad, thats the true. This company IS WHAT IT IS because of the need of vulnerable groups and the desire of others to feel they are doing something good, a kind of charity that sometimes, benefits our ego more than anything else.

I just can’t stand the fact that this guy took alpargatas from Argentina, shoes that are mostly make by artisans, and started an American company. If he wanted to help why didn’t he promote the Argentinian industry instead of taking the market? Have TOMS hurt the local alpargatas industry? What about the long term impacts? I would have liked to see more of these topics address since he talks about ‘conscious capitalism’.

Not every good intension has a positive impact in the long term. For example, If he now orders the shoes from China or under cheap labor, he is not helping to finish this poverty cycle, he is promoting it.

I know the company actually does something that others are not, they are helping in some way, but is this the correct way?

At some points Blake gives good advices and quotes. There are some good examples of business and anecdotes that made me laugh a couple of times and I really liked the chapter about the trust and how he internally manage TOMS; the lacks of tittles and hierarchy and the trust he gives to interns (I’m doing my internship right now), but again, I gave it two starts cause it’s not my kind of reading, it feels like a motivational book, sometimes very repetitive and It left me with a lot of questions about ethics in for pro-fit business. ...more

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Dec 03, 2011 Lisa rated it it was amazing · review of another edition

Really good. Much better than I expected it to be, if I'm honest. Everyone who is in charge of a classroom, group, department, organization, business, or program should read this book. Anyone who hopes to one day be in charge of one of those things should read this book. One of the best 'business' books I've ever read...I'm quite impressed.

Completely along the lines of "Right Livelihood" -- an idea I strongly value. ...more

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Aug 26, 2014 Andrea rated it really liked it

I learned a lot from this book that I wasn't expecting. For example, I had not heard the TOM's story before. I must have been living under a rock, because I thought they were just shoes and a fad. I also learned a little about the Method company's story and how they started in an apartment in San Francisco. Blake Mycoskie offers a lot of advice on how to run a successful that is profitable, but also on how to make a positive impact and give back to society. I definitely enjoyed this read! ...more

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Oct 14, 2013 Ashwin rated it it was ok

It's tips are so simple and obvious, children could develop them. This book's purpose is nothing more than to be propaganda for Mycoskie's friends' companies. ...more

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Sep 15, 2019 Isaac Thomas rated it really liked it

Overall this is a pretty inspiring book. It is also a great starting point for someone without a business background who wants to start a new business. I am a business college graduate, so some of it seemed redundant to me. However, the book overall was great, and I plan to read it with my high school business students this year.

My main gripe is that there have been several studies since this book came out that have found that TOMS’ model of giving shoes to impoverished kids probably does more ...more

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May 13, 2019 Audrey rated it liked it

Listened to it. Read by the author/creator of Toms. I appreciated his insights and stories on starting his business and brand. Relatable and simple.

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Dec 29, 2011 Patricia rated it liked it

Shelves: adult-interest-non-fiction

This review has been hidden because it contains spoilers. To view it, click here. When I opened up the book, I won on Goodreads, I was met with a poem entitled "Success,"--(It is posted in two forms below) and almost right away felt that this was going to be a good read. It was. Having never heard of TOMS or Blake Mycoskie (I'm not a reality TV show watcher), I really enjoyed learning the story of TOMS. Overall, the book was interesting and very easy to read. In lieu of being pedantic, it was friendly and easy-going--kind of like sitting around talking to a friend. Its approa ...more

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Dec 23, 2011 Kym McNabney rated it it was amazing

I have to be honest, I'd never heard of TOMS shoes until Blake Mycoskie spoke at my church, WILLOW CREEK COMMUNITY CHURCH. I was instantly intrigued by his story, as well as admired his morals. I've been serving, mainly in the prison and Jail ministers, since 2004. I know firsthand what it means for God to place in your heart a passion that blesses you as well as others.

After the service they were selling TOMS shoes, along with Blake's book out in the lobby. I was tempted, but low on funds and ...more

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Nov 05, 2011 Tim rated it liked it

Blake Mycoskie’s brief book covers his struggles in launching one of his companies: Tom orrow’s S hoes (TOMS). This work is not an autobiography. It is somewhat a company profile, almost an entrepreneurial self-help guide, and mostly an elaboration of his mission statement.

Based on a marketing One-for-One (1-4-1) notion, Mycoskie caught the charitable consumerism wave with his version of the Argentinean shoeware called alpargata, which seems to be a cross between a sneaker and a deck shoe ...more

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Feb 24, 2015 Santhosh rated it it was amazing

This review has been hidden because it contains spoilers. To view it, click here. Mahatma Gandhi’s "Be the change you want to see in the world" -That is a one liner about this book. Every single page tickled me to do something that matters at least once in my life. The verge of this book made me shoot an email and follow Blake Mycoskie’s blogs, posts and appreciate him for such a classic book. Every single time when Blake cried after fitting a shoe on a kid’s feet, one should felt happy. That is the extreme of happiness and a tangible feeling of souls. Money is not everything ...more

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Jan 05, 2015 Srikanth Krishnamurthy rated it it was amazing

One of the best books i have ever read. Inspiration at its best. The message from Blake Mycoskie is very clear that everyone in the world does not have to start a business and be successful in it by following the wonderful tips portrayed in the book. It is all about start something which really matters be it a business or anything which can “HELP” others , which can in short be conveyed with a quote by John Bunyan

“we have not lived today until we have done something for someone who can never rep ...more

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Dec 21, 2014 Navya Bharathi rated it it was amazing

It's a really great inspiring book.
I love the idea of TOMS, for each pair of shoe they sell, they are giving one pair of shoe to a barefoot child. Blake told us many stories that are similar to TOMS, how other companies start and doing charity activities.
I like the way he defines the success, its not just a money or status, at the end you are going to help someone who are in need. He will tell us the Power of the stories, how people were really connected to the stories + scientifically proved ...more

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Sep 06, 2016 Melissa I added it

I'm not rating this or reviewing again!! It's actually one of 'many' I'm seeing in 'all' my books, which I've read and now all ratings and reviews are gone????!!!!! So upset about this and just seeing it now......how in the world are we supposed to go back years and remember what we originally rated every book and even which ones we read and didn't read depending on the impact the book had or didn't have on us. This was a 2011 read. If I hadn't just seen it on somebody else's update I never woul ...more

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Aug 01, 2018 Hannah Pitner rated it it was ok

I went into reading this book with a set of qualms about Tom’s and and their social responsibility (or lack there of).

Nonetheless, I found the first couple chapters very interesting. Clearly they have done something right in getting a give back product off the ground so quickly. He stresses the importance of a simple concept and story. This makes sense to me and is clearly a great way to get people on board with your mission.

However, in the process of making a difference is just complicated. Yo ...more

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Sep 14, 2011 Elizabeth rated it it was amazing

This book does a great job of not only encouraging you to make changes and put your dreams into action, but it gives a useful breakdown of tips and resources to actually get you started. Written by Blake Mycoskie, the founder of TOMS, this book works to harness the energy and ideas of the reader to channel them into a feasible business plan. I particularly liked the side notes and personalized true stories to corroborate the guidance of each chapter. While these tips will not hold true for every ...more

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Jun 20, 2012 Kayla rated it really liked it

I happened upon this book this morning. After feeling disappointed by Peter Buffett's book on finding fulfillment, I picked this one up without any expectations of liking it. Two hours later, I had finished it and was very glad I had read it. Written by the creator of TOMS, this book described how he started the company, the challenges he faced and how they were overcome, and gave advice to those who wanted to, as the title suggests, start something that matters. It wasn't overly optimistic and ...more

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Sep 22, 2015 Kitty rated it really liked it

Recommends it for: entrepreneurs

Recommended to Kitty by: Sherri

There are books that are educational about running a business, and there are books that her inspirational. On the spectrum, this is more inspirational than educational, but every entrepreneur needs a little pick me up now, rather than get bogged down with the percentage of entrepreneurial entities that fail.
The story of TOMS and the many other businesses highlighted in this book were wonderfully inspirational while still giving tips about running a company with the TOMS philosophy and business p ...more

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Oct 08, 2016 Donna rated it really liked it

Shelves: non-fiction

I loved the basic message of this book. The author is the guy responsible for TOMs. He told his entrepreneurial story, and the stories of others in a positive manner with a strong emphasis on 'giving back'. This book left me with warm fuzzies. It made sense to me. He also promotes having a story to perpetuate a business and to create a buzz that gets people talking about you and your company, buying from you, and telling all their friends about you. Some might say that his business model is a gi ...more

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Feb 04, 2013 Sunitha rated it really liked it

A quick and easy read. The unique idea of making profit for the sake of giving more intrigued me. The author seems to give some brash advice at times. It seems like the publishers also have not done their fact checking right. Towards the end of the book, the author quotes Chanakya referring to him as a Chinese philosopher. However, Chanakya was a famous Indian philosopher. Makes me wonder what else they got wrong in the book. I would still recommend it as a motivating book even if one is not int ...more

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Dec 10, 2014 Amanda Paulin rated it it was amazing

Really great, easy read with a wonderful study guide online. Inspiring.

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Jun 09, 2020 Sreeraag Mohan rated it really liked it

'To know even one life has breathed easier because you have lived, is to have succeeded'

Prior to picking up this book, I knew next to nothing about Blake Mycoskie and his shoe company, TOMS. Having read Phil Knight's Shoe Dog previously, I assumed this short book to be yet another tale of some entrepreneur who managed to transform his dream into reality, while doing some good on the side. As I finish this book, I'm completely erased of all prior judgement, and I have newfound respect for Blake a ...more

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About Blake Mycoskie

Blake Mycoskie

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Blake Mycoskie is the founder and Chief Shoe Giver of TOMS Shoes.Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One, a business model to help a person in need with every product purchased. A simple idea has grown into a global movement: TOMS Shoes has provided over 35 million pairs of shoes to children since 2006, and TOMS Eyewear has restored Blake Mycoskie is the founder and Chief Shoe Giver of TOMS Shoes.Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One, a business model to help a person in need with every product purchased. A simple idea has grown into a global movement: TOMS Shoes has provided over 35 million pairs of shoes to children since 2006, and TOMS Eyewear has restored sight to over 250,000 since launching in 2011. In 2014, TOMS Roasting Company was founded with the mission to provide clean water to developing communities with the purchase of premium coffee.

TOMS humble beginnings happened unintentionally. While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned into the simple business idea that provided the powerful foundation for TOMS.

Over the course of its first five years, TOMS was successful enough in providing shoes for children in need. But Blake, having recognized other vital needs during his travels around the world, realized that One for One® could be applied to more than shoes. He developed the idea for TOMS Eyewear in which for every pair of eyewear purchased, TOMS would help give sight to a person in need. One for One®.

In the fall of 2011, Blake released his first book, Start Something That Matters, offering his own amazing story of inspiration, and the power of incorporating giving in business. He references other companies and individuals who have been motivated and inspired to integrate philanthropy into their profession as well as their personal lives. The book became a New York Times best-seller. More importantly, it is Blake's hope that Start Something That Matters inspires others to turn their passion and dreams into a reality.

From shoes to eyewear and now a book, Blake's unique approach to business has awarded him with numerous accolades. In 2009, Blake and TOMS received the Secretary of State's 2009 Award of Corporate Excellence (ACE). At the Clinton Global Initiative University plenary session, former President Clinton introduced Blake to the audience as "one of the most interesting entrepreneurs (I've) ever met." People Magazine featured Blake in its "Heroes Among Us" section, and TOMS Shoes was featured in the Bill Gates Time Magazine article "How to Fix Capitalism." In 2011, Blake was named on Fortune Magazine's "40 Under 40" list, recognizing him as one of the top young businessmen in the world.

Before TOMS, Blake, a native of Texas who always had an entrepreneurial spirit, started five businesses. His first was a successful campus laundry service, which he later sold. Between business ventures, Blake competed in the CBS primetime series, The Amazing Race. With his sister, Paige, Blake traveled the world and came within minutes of winning the $1 million dollar grand prize.

Blake is an avid reader and traveler. He is passionate about inspiring young people to help make tomorrow better, encouraging them to include giving in everything they do. His hope is to see a future full of social-minded businesses and consumers.
...more

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“One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.” — 20 likes

“When you have a memorable story about who you are and what your mission is, your success no longer depends on how experienced you are or how many degrees you have or who you know. A good story transcends boundaries, breaks barriers, and opens doors. It is a key not only to starting a business but also to clarifying your own personal identity and choices.” — 10 likes

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