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Customer Data Integration: Reaching a Single Version of the Truth
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Customer Data Integration: Reaching a Single Version of the Truth

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3.08  ·  Rating details ·  12 Ratings  ·  1 Review
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen ...more
ebook, 320 pages
Published January 31st 2011 by Wiley (first published July 1st 2006)
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Fausto Betances
Attractive title but it is hard to think who the audience of this book should be. Too high level for technical use yet too chatty for management reading.

I read an older edition (2006). That's probably the reason for it not being so impressive.
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