Goodreads helps you keep track of books you want to read.
Start by marking “Attracting Investors: A Marketing Approach to Finding Funds for Your Business” as Want to Read:
Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Enlarge cover
Rate this book
Clear rating
Open Preview

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

4.29  ·  Rating details ·  7 Ratings  ·  2 Reviews
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premis
...more
Hardcover, 246 pages
Published August 13th 2004 by John Wiley & Sons (first published January 1st 2004)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Attracting Investors, please sign up.

Be the first to ask a question about Attracting Investors

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-37)
Rating details
Sort: Default
|
Filter
Andrew Gulakov
Oct 10, 2012 rated it it was amazing
very useful book for the beginners of business
Lori Grant
Mar 29, 2013 rated it really liked it
A should-read book on startups for knowledge workers and aspiring entrepreneurs.
Ron Langley
rated it it was amazing
Apr 08, 2010
Lawrence
rated it it was amazing
Apr 06, 2010
John
rated it really liked it
Feb 10, 2015
Tetsuhiko Iwaya
rated it really liked it
Oct 19, 2014
Aditya
rated it liked it
Oct 20, 2016
Eine
marked it as to-read
Mar 06, 2009
Cynthia Smith
marked it as to-read
Apr 05, 2010
Gayle Kipp
marked it as to-read
Apr 07, 2010
Brooke
marked it as to-read
Apr 07, 2010
Debbie
marked it as to-read
Apr 07, 2010
Joe
added it
Apr 07, 2010
Sally
added it
Apr 07, 2010
Prizehound7
marked it as to-read
Apr 08, 2010
Marcy Strahan
marked it as to-read
Apr 08, 2010
Suzanne
marked it as to-read
Apr 08, 2010
Audra
marked it as to-read
Apr 08, 2010
Ann Kerr
marked it as to-read
Apr 08, 2010
Ifrad Dahri
marked it as to-read
Aug 07, 2011
Liwin Tjoa
marked it as to-read
Jan 21, 2012
Daniel Prasetyo
marked it as to-read
Sep 04, 2012
Erin
marked it as to-read
Sep 06, 2012
Sheerazbhat
marked it as to-read
Mar 01, 2013
**S a b i n e l**
marked it as to-read
Apr 30, 2013
Shabnam Malikova
marked it as to-read
May 02, 2013
Lila
marked it as to-read
Jun 19, 2013
Nour
marked it as to-read
Jul 26, 2013
Cleopatra Selene
marked it as to-read
Aug 18, 2013
Angel Adem
marked it as to-read
Jul 16, 2014
Adryan Hafizh
is currently reading it
Oct 04, 2014
Natasha
marked it as to-read
Dec 28, 2014
Lisa
marked it as to-read
Jan 18, 2015
There are no discussion topics on this book yet. Be the first to start one »
37492
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
...more
More about Philip Kotler...