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Literacy in the New Media Age

3.54  ·  Rating details ·  59 ratings  ·  6 reviews
In this 'new media age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than writing, the centre of communication.

In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book. Taking into account social, economic
Paperback, 186 pages
Published January 16th 2003 by Routledge
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Aug 27, 2013 rated it it was amazing
Shelves: education, language
On the first page of this book Kress says, “The world told is a different world to the world shown.” You know, if I was a smartarse I could say that pretty much sums up this book and leave this review there. But really, his opening quote just whets our appetite.

We almost know that we are on the cusp of some sort of change, but we aren’t necessarily all that clear about what the change is going to be. If you live in Australia you only need to open up The Australian newspaper (a similar effect ca
Jun 01, 2010 rated it really liked it
Shelves: literacy-comps
In Literacy in the New Media Age (2003), Gunther Kress argues that we need to understand literacy differently now that the image dominates communication instead of writing, and that the screen has come to dominate instead of the page (1). Writing is now more frequently on the screen, where it is "subject to the logic of the image" (10), and this logic of the image and screen have now carried over to print material as well (#). (Important note: Kress wants to keep literacy, as a term, limited to ...more
Jun 16, 2012 added it
Shelves: multimodal
Kress writes in the preface that we have come to a moment in the long history of writing when four momentous changes are taking place simultaneously: social, economic, communicational, and technological. The combined effects of these are so profound that it is justifiable to speak of a revolution in the landscape of communication” (Kress, 2003, 9). He foretells that “the combined effects on writing of the dominance of the mode of image and of the medium of the screen will produce deep changed in ...more
Aug 12, 2011 rated it really liked it
IThis is an important book. It's also really hard reading. If you're not into theories about literacy or semiotics but you want an overview, you'd be well advised to find some of his articles instead.
Sep 14, 2008 rated it really liked it
Another "work" text - but one that strongly is influencing how I'm seeing literacy, learning 2.0, etc.
Joe Sacksteder
Great book, foundational for my PhD exam year. I'm still confused, however, about the difference between genre, mode, and medium.
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