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Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
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Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

3.31  ·  Rating details ·  39 ratings  ·  4 reviews
Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad
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Hardcover, 222 pages
Published October 17th 2003 by Wiley
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Brian
Nov 19, 2011 rated it it was ok
Making Dough is a "popular" business analysis of the Krispy Kreme company and looks at why it is successful. While the book is not bad it is lacking in details or hard business analysis that seems to be an overall trend in newer business books. This will not get into profit and loss ratios, in-depth marketing's schemes, or financial details that make business books worth reading to learn about a business. Nor it is a history of the company giving you insight into why it developed the way that it ...more
Tom Talamantez
Dec 27, 2013 rated it really liked it
Shelves: business
Krispy Kreme is a forward thinking organization and has a commitment to implement technology for efficiency wherever possible. They also are very focused to do what they do and outsource the rest. This book helped me understand the KK culture which led to landing them as a client. Not a terribly exciting read, but the book does provide a proven recipe for success in running a company. As a marketing person, it told me they would embrace our technology and they did. We were able to establish a ...more
Lori Grant
Mar 29, 2013 rated it really liked it
A should-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.
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