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Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services
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Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services

really liked it 4.0  ·  Rating details ·  189 Ratings  ·  6 Reviews
Innovation Games Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs. Full description
Paperback, 192 pages
Published August 28th 2006 by Addison Wesley
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Caroline Gordon
This is a really readable and practical book. It covers a number of games to run with customers to help you understand how to make your products better. Many of them are also suitable to use with internal teams, especially as a pre-cursor to customer sessions.I'll definitely be trying some of them out.
Here are the games and a quick summary. The book also includes lots of detailed advice about planning, setting up, running and analysing the data you collect at these games.

1. Prune the Product Tre
...more
Sergei_kalinin
Apr 01, 2016 rated it it was amazing  ·  review of another edition
Shelves: marketing, consulting
Книга = подробное руководство по проведению клиентских фокус-групп при разработке нового или совершенствовании старого продукта/услуги. Фокус-группы проводятся в форме инновационных игр, которых в книге описано 12:

1. Покажи и расскажи - Как вы ежедневно используете наш продует? Какие артефакты - особенно не предусмотренные - создаёт наш продукт (возникают при его использовании)?

2. Начни новый день - Когда, где и при каких обстоятельствах вы используете наш продукт в различных масштабах времени
...more
Clony
Jun 24, 2013 added it
Very good book where we can rethink our way of work exploring knowledges in a way that it is innovative and exciting!
Emma
Jan 29, 2014 added it
This was an interesting introduction to some new games and a reminder of the appropriateness of some others.
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“Innovation Games let customers engage other centers of their brain, resulting in richer, deeper, and more meaningful exchanges of information” 0 likes
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