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The End of Fundraising: Raise More Money by Selling Your Impact
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The End of Fundraising: Raise More Money by Selling Your Impact

3.4  ·  Rating details ·  50 Ratings  ·  5 Reviews
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

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ebook, 240 pages
Published February 2nd 2011 by Jossey-Bass
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(showing 1-30)
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Imran
Jan 26, 2013 rated it really liked it
Good insights with a formula to understand your impact. Nevertheless, you still need some leverage to put this into practice. Well suited for larger organizations with presence.
Gregory
Apr 09, 2014 rated it it was amazing
For non profits looking to expand resource development, this book is a must read. It's conceptual with simplified language that boards would appreciate but practical enough for staff to find useful.

The author doesn't simply create a new framework of thinking; he backs his ideas with real stories of non profits that are creatively looking to sustain funds.

Too often, fundraisers are constantly chasing the same old donors who don't care about results ("psychic benefits") or foundations who are on
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Tom Tuohy
Jan 30, 2016 rated it it was amazing
Jason Saul gets it. As much as anyone you will find, Jason understands the futility that most nonprofits suffer in raising funds. The wrong questions are being asked and the wrong ask is being given.

In this well written book, Jason gives examples of how you can move away from asking for a handout and appealing to physic benefits, to selling you true impact and becoming a partner adding intrinsic value to those who you are requesting funds.

Anyone who is working for a nonprofit and anyone who is
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Wendy
Jan 18, 2012 rated it really liked it  ·  review of another edition
At first I felt like this book was not really useful, but the last several chapters I found to be rather insightful. However, like all things, the methods discussed are easier said than done.
Patti
Aug 31, 2013 rated it liked it
Work book
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