International Business: The Challenges of Globalization

by John J. Wild, Kenneth L. Wild, Jerry C.Y. Han

For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.

Genres: Business, School, College, Nonfiction, Textbooks

507 pages, Paperback

First published August 2, 1999

About the author

John J. Wild is a distinguished professor of business and accounting at the University of Wisconsin’s School of Business.

His research interests include financial accounting and reporting, business analysis and valuation, international financial markets, corporate governance, and earnings quality. Professor Wild’s research articles appear in The Accounting Review, the Journal of Accounting Research, the Journal of Accounting and Economics, the Contemporary Accounting Research, the Journal of Accounting, Auditing and Finance, the Journal of Accounting and Public Policy, and other academic journals.

He has received numerous teaching awards from the Wisconsin School of Business as well as from Michigan State University. He has also taught at the University of Manchester, England.

He is past associate editor of Contemporary Accounting Research and serves on several editorial boards. Professor Wild is a frequent speaker at universities and national and international conferences, and is the author of several best-selling books in accounting and business.

Professor Wild earned his Ph.D. in business from the University of Wisconsin-Madison.

Reviews

[Stephen]

For what it seeks to depict, it is 100% on point, with just the right balance of academic approach, accessibility of language, appropriateness of concepts, and is relatively up to date on world events! Very very good partner for the course i am about to teach.

[Shrusti Mehta]

m nt able to read the book

[Kaz]

It's in English, not in German... GR's description is incorrect. It's a textbook, so it's not a big deal, right?

[Alisha Hanson Glatzel]

I even read portions of this book out loud to my hubby during road trips. Really interesting & loads of valuable information.

[Jiajun Chen]

QQ、

[Michael]

Broad overview of a variety of topics. Seems to be oriented at increasing awareness of issues.

[Abdallah]

good piece