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Cross Cultural Business Behavior: Marketing, Negotiating And Managing Across Cultures (Copenhagen Studies In Economics And Management)
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Cross Cultural Business Behavior: Marketing, Negotiating And Managing Across Cultures (Copenhagen Studies In Economics And Management)

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Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.
Hardcover
Published November 1st 2000 by Handelshojskolens Forlag
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