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Inevitable: Mass Customized Learning: Learning in the Age of Empowerment

3.44  ·  Rating details ·  217 ratings  ·  29 reviews
Meeting the individual learning needs of every learner, every hour, of every day although espoused by educators, has only been a dream.....an impossible dream for educators facing student-teacher ratios of 25 to 1. But, alas, it is now a reality....a reality that is hiding in plain sight. Inevitable: Mass Customizing Learning (MCL) describes a detailed vision of how school ...more
Paperback, 196 pages
Published November 30th 2010 by Createspace (first published May 30th 2010)
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Jan 27, 2012 rated it it was amazing
Shelves: education
For my entire adult life I have been involved with education in one form or another. At times I have been a college instructor, a tutor, the ISS coordinator for a low income middle school (one of my favorite jobs of all time!!), and, now, I am currently an educational consultant. All of these experiences have given me greater insight to how children/young adults learn. But, you see, the sad thing is: Even though our children/young adults are learning, we (educators) are holding them back! Let me ...more
Pop Sugar Challenge 2021: book about a subject you are passionate about (education)
I started my current position during their preparation to start MCL. I was able to rework the curriculum over the summer and we are going full steam ahead with this model during a global pandemic. MCL has many components that will be beneficial to students (or learners as the term should be) in the future but this book felt like a lot of ... “fluff”? It’s the best word I can come up with right now. I appreciate th
Jan 27, 2012 rated it it was ok
The concept is A+, but the writing needs work. It detracts and distracts from the overall message of the book.
Andrew Burden
Let me start by saying that I truly believe in the ideal of mass customization of learning. It will require tremendous buy-in from a lot of camps of stakeholders, but will be worth the journey. BUT... as a self-affirmed grammar nazi, I just can't get past the enormous barriers to readability in this book. The font abruptly changes sizes, the authors have an almost irrational obsession with using underlines, italics, bold face, all caps, etc. etc. etc. etc. (sometimes all at once). Beyond the vis ...more
Zac Sigler
Aug 16, 2013 rated it really liked it
Individual concepts, such as non-grading, team teaching, teaching with technology, etc., are not new; however, this is the first book that I recall reading that combined them seamlessly into a vision. I would be will willing to try the MCL model as a pilot program in my own school district. The only thing holding me back from 5 stars is the repetition. Most definitely, if you are in administration, a board director, or a principal, you would want to read the entire book. Elementary teachers like ...more
Tara Schuhmacher
There is definitely some good information here, but the whole time I was reading I kept thinking how much shorter the book could be if the same things weren't repeated . . . and then repeated a few more times. ...more
Richard Culatta
Feb 16, 2012 rated it did not like it
Makes some good points, but the writing is kind of corny.
Aug 16, 2012 rated it liked it
The vision this book presents is a noble one. Now to find the path to the vision....
Jessica Magelky
Feb 27, 2018 rated it liked it
I read this as part of a professional development book study, so I was partially unfamiliar with the topic when I began. The authors give some valuable insight into Mass Customized Learning, and try to ensure that schools will be able to overcome the issues that lie in implementing a large pedagogical shift such as this. The logic fell short in a few places, but as an introduction it did its job. I do not think a school would be able to implement MCL after just reading this book, however...much ...more
Nicole Case
Oct 19, 2017 rated it did not like it
I loved the idea of Mass Customized Learning..... 5 years ago. I'm sure this was revolutionary stuff back in 2012. Reading it in 2017, it just seems dated. There has to be a better way to revamp public school than rebranding students as learners and teachers as facilitators. I would have liked so see more substance than this "sales pitch." ...more
Jim Tucker
Aug 24, 2020 rated it really liked it
This is a truly remarkable book. The detail of the content sometimes makes it labor-intensive to read, but the content is incredibly powerful. The content is worth 5 stars, but the layout of the book is the reason for my rating the book at 4 stars. If the reader wants to know where education is headed, this is one of the very few books that exists to discover and explore that.
Aug 26, 2017 rated it liked it
Great ideas about meeting kids where they are and giving them more control over their education. As others have mentioned, I struggled with the condescending tone and the repetition in this book.
This, Mass Customized Learning or MCL, is a very promising premise for education even if I personally think it's an awful name. It makes learning available 24/7 and truly would individualize for all students. The authors believe it is "inevitable," hence the title. Learning is customized much as Amazon recommends books from past purchases or self selection as iTunes. Learning through teaching, advising, and technology is made available to students anytime, anywhere. Learning is somewhat self-pac ...more
Dec 19, 2014 rated it liked it
Shelves: read-in-2015
I am implementing more technology in our classroom via Schoology and Chromebooks, and the students are responding well. They like having more control over their topics of study and pacing. Many ideas in this book (fewer walls and more customized learning) are already becoming the norm, and I appreciate how the authors list the changes that are possible through customized learning. My complaint is the tone that it's all or nothing and those who don't buy in 100% will be run over by the bus. Many ...more
Megan Yaek
Jul 04, 2013 rated it really liked it
For an educational technology book, this one is pretty good. I'll admit I was a bit disillusioned in the middle, but the teacher and student testimony in the last three chapters brought me back to reality.
It is inevitable: "If the world around your organization is changing faster than your organization, your organization is most likely on its way to becoming obsolete." We need to start thinking about schools as a business. We're in the business of learning- how can we best meet the needs of stu
Jul 20, 2012 rated it really liked it

The ideas in this book sound amazing... If only we could make such a shift quickly. I am a bit dubious that a high school of the size that I work at would be able to make such a change happen smoothly, no matter how much we should. Since this book is part of a district training I elected to do, I am interested to hear what our next moves might be.

I will add that the writing style is campy, almost to an overwhelming degree. There has to be a way to have a conversational tone without being so ch
Sep 02, 2012 rated it it was amazing
This book contains the answers to fixing American public education. It is evident that we have the ability to customize learning for each of our students. We have the knowledge, intelligence, professional teachers, and administrators. We just need to be willing to change education as it is today especially since our basic ideas of education haven't changed since the early 1900s. Our schools have just gotten bigger, but not necessarily better. This is a must read for anyone interested in getting ...more
Jun 26, 2012 rated it liked it
Shelves: education

Defiantly an interesting vision for the future of education - lets harness the technology that we use everyday as consumers and in business, and transform education - I just wish the tone wasn't so insulting towards teachers. There is a lot of infrastructure that would need to be implemented before the vision could be realized, but once it's there I'm in. Anyone interested in education reform should read it.
Oct 26, 2011 rated it really liked it
The need for change/revamping in our classrooms IS inevitable. No argument. The paradigm shift required to make the changes inspired in this book is...what is the right word...idealistic? I'm not sure... But a lot of the book is applicable to change movements and the need for uncompromising leadership in actualizing a vision.

Will be pondering this one for a good while, working through how it might "look" and what I can take from it to begin improving my practice.
Oct 06, 2012 rated it did not like it
This book is written by people who think Google is magic and believe that someday, cell phones and computers will have the capability to bring true education to us. If you haven't guessed, they are very, very old. They have yet to hear of Kahn Academy or the itunes library.

They also want to replace teachers with machines. Which sounds tempting, I know. I was all for it. Then I realized I'd be jobless. And we'd all be part of Pixar's Wall-e.
Sep 26, 2012 rated it liked it
Shelves: education, lib-aub, 2016
Almost gave this 2 stars. The writing is like having a course with a kinda kooky professor, which is probably what these two authors are actually like. I didn't find the writing enjoyable and that hurt my focus. I found some of the ideas very engaging. Other ideas were too conceptual and removed from my time in education. ...more
Diana Pettis
Mar 18, 2011 rated it it was amazing
My district curriculm coordinator recommended so I ordered it on Barnes and Nobles and just got it today. I am hoping I like it.

I just finished this book tonight and really loved the message behind where they see education going in the future. Reading this really makes me look forward to the training I am going to attend in June.
Jan 20, 2012 rated it liked it
Although the dream education system the authors present is lovely, it just doesn't have much of a basis in reality. I would love to see many of these ideas come to fruition, but I do no think these ivory tower ideas will last in the real world. ...more
Colleen Broderick
Apr 10, 2014 rated it really liked it  ·  review of another edition
An important book for all educators. Frames nicely the shifts in education that are possible and "inevitable" when it comes to personalizing learning for students. I appreciated that it was written by a former superintendent not a forecaster or policy guru. ...more
Jul 22, 2015 rated it it was ok  ·  review of another edition
professional development book
Sep 26, 2014 rated it did not like it
Wow, I HAD to read this for the statewide CBE collaborative. Put it down after the first 20 pages because the basic argument and metaphor that the argument hinges on seems fundamentally flawed.
Courtney Yeager
Jun 08, 2013 rated it it was ok
Good message--terrible writing and editing.
Aug 24, 2011 rated it it was amazing
Must read for anyone and everyone interested how we teach and shape our children.
Nicholas Lind
rated it it was amazing
Jul 18, 2018
Jason Ellingson
rated it it was amazing
Apr 01, 2016
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20 likes · 2 comments
“Most frequently, groups are formed and assigned the task of setting goals for a specific part of the strategic plan. One group might be working on the mission statement, another on curriculum, another on instruction, another on technology, another on facilities, and so forth. Groups work simultaneously with little communication between them before they present their recommendations to the total group. How can they do this??? Won’t the mission be a strong influence on curriculum, won’t a new vision have a strong influence on facilities, etc.?” 1 likes
“When children and young adults are always/mostly told what to do, when to do it, how to do it, and then watched closely to make sure they have done it, why should we expect a natural increase in maturity and acceptance of responsibility?” 0 likes
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