Marketing Strategy

by O.C. Ferrell, Michael D. Hartline

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Genres: Business, Reference

743 pages, Paperback

First published November 1, 2007

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.

Reviews

[Josiah Richardson]

Read for marketing in MBA program. Helpful but tedious and slightly out of date.

[Jamie Mobley]

This was a great book for my Strategic Marketing class, fall semester 2020. It was still pretty relevant for today’s market; just keep in mind it’s from 2014. Still a lot of great information and tactics, and it’s all delivered in an easy to understand way.

[Tita Leelathipkul]

It was my optional book for my Competitive Strategy Class

[Phillip Saginario]

I'll eat my socks if I end up with a career in Marketing

[Amanda J]

Used this text along with Cadotte's Marketplace game as part of my MBA program.

[Theanhdth]

everyone that be learning MBA,
need to read it