Folding Patterns for Display & Publicity

by Pepin Press (Editor)

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. FOLDING PATTERNS FOR DISPLAY AND PUBLICITY is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.

Genres: Design

424 pages, Paperback

First published March 31, 2004

About the author

Pepin Press is the publishing house of Pepin Van Roojen which specializes in graphic design and textile design.

Books listing "Pepin Press" as the sole author are collections of graphics. Other books published under this imprint have explicit authors.

Reviews

[Vicki · Rating 3 out of 5]

o the limitless possibilities of paper! i love flipping through this book for design ideas...