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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

3.87  ·  Rating details ·  2,593 ratings  ·  184 reviews

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

"Likeable Social Media" helps you harness the power of wor
Paperback, 260 pages
Published June 7th 2011 by McGraw-Hill Companies, The (first published May 6th 2011)
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Average rating 3.87  · 
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 ·  2,593 ratings  ·  184 reviews

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Tylor Paucek
Nov 02, 2012 rated it it was amazing
Shelves: social
Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points.

This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b
Aug 29, 2012 rated it liked it
As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web. If you're "kind of doing" social media, read this to find ou ...more
Anita Campbell
Aug 20, 2011 rated it it was amazing
"Is social media a waste of time for businesses?" This question gets asked and debated a lot.

If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.

He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an
Joan Klein
Jul 12, 2011 rated it it was amazing
I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it.
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may
Ryan Manganiello
Jun 04, 2011 rated it it was amazing
I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.
Michael Carnell
May 22, 2011 rated it really liked it
An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.

At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac
Feb 14, 2012 rated it liked it  ·  review of another edition
Shelves: business
This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media. The book tells many stories on the effective use of mainly facebook and twitter. Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments. You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching. For example, if you are selling enterprise solutions and your entire customer ...more
Violeta Chinni
Jan 25, 2013 rated it it was amazing
LOVE IT! I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class. I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion more appealing to customers on social media platforms. I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements. I highly recommend it and cannot wait to star ...more
Jin Kok
Aug 14, 2013 rated it really liked it  ·  review of another edition
I love how Dave Kerpen makes the reading to be easy.
He definitely strike a point about being the importance of simple.
People are more likely to purchase something that's very easy to be use or to choose.
Because when there are too much to choose, there would a mental block for the customer to choose from.
To make things easy and likeable it's good to see how the idea of the best selling products are often the grand ones: design in sleek simplicity.

And people then to choose those also bec
Kathleen Garber
After reading this book, I feel as though I know more than some companies about how best to approach and work with social media. As a blogger, it doesn't all apply to me but what doesn't, I still found interesting.

You know those people who follow you on twitter and when you look at their stream to see if you want to follow them back their stream is FULL of self-promotion. It's all "buy from me" and "check out my website." Do you follow them back? I don't.

It's things like this that I learned in L
Jun 21, 2011 rated it it was amazing
Recommends it for: Marketing/sales professionals
As an English major graduate working in marketing, I found this book informative, useful, and entertaining. It finally started to come clear to me why marketers do some of the things they do. I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales. Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers. Marketing doesn't have to be about the company--i ...more
Luciano Palma
Dec 19, 2011 rated it really liked it
Great book. It clarifies about the positive changes a company should go through to take advantage of digital social media.
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get
Samantha Shu
May 02, 2016 rated it it was amazing
This book aims at simplifying marketing specifically on social media. Unlike traditional marketing tactics, Kerpen aims at making genuine connections with customers through social networks. He also covers key concepts for a successful marketing plan. After just following a few of his tips and tricks, I have noticed an increase in engagement from my target audience. I definitely say this is a must read for those trying to build a meaningful audience on social media platforms!
Jurgen Appelo
Jul 15, 2013 rated it really liked it
Great overview of social media marketing, with examples and concrete action items.
Sep 27, 2020 rated it liked it
Its outdated, but covers some topics that are still relevant today.
Anwar Mahbob
May 25, 2018 rated it really liked it
Makes you want to test out his theories on the various social media apps.
Dennis Deery
Feb 14, 2013 rated it really liked it  ·  review of another edition
(Full disclosure: I got a free copy of this e-book from the publisher via the wonderful NetGalley service.)

Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.

I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines
Lexi Koerselman
I rate this book a 3 out of 5. Not that it wasn’t very beneficial in improving my social skills and the way I interact, it just wasn’t the most interesting. It did however, give me many tips on how to be likeable (when it comes to technology). One idea that really stuck out to me as being helpful was that you should integrate your social media messages- meaning you should advertise in many different places (twitter, instagram, emails, and more). This tip is used many times throughout the book. A ...more
Teena in Toronto
I find books about social media and marketing interesting ... and this one is excellent. It was written in a comfortable manner ... I felt like I was sitting and having a chat with the author.

Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c
Mohammad Ali
Aug 11, 2017 rated it liked it
Thought provoking. With some obvious ideas and yet mostly left unpracticed by many.

I liked the insight on targeting your potential audience using Facebook Advertisement.
To all the praise and a knack to show Facebook Advertisement is better than other social media platform advertisement in this book I would like to add, based on my personal experience, that Facebook advertisement results are irrelevant, bogus and has low ROI when compared to other platforms. I run a library, Farad Books, so the k
Heidi The Reader
Apr 11, 2015 rated it liked it
Shelves: business, non-fiction
Some of the more specific information in this is outdated, but the general outlines are solid. Kerpen teaches how to be "likeable" on social media for businesses mainly but his lessons are also applicable to non-profits and individuals. The most valuable part of this book is the appendix where he breaks down the different platforms and explains the strengths of each and how to utilize them. Even if you knew absolutely nothing about social media, you would understand the basics after reading this ...more
April Helms
Probably the best book I've read on the power of social media. What I like is the information geared both for non-profits as well as for-profits. Generally, books of this nature tend to be aimed at businesses. Sometimes it reads like an ad for Facebook, but given that this social media juggernaut has nearly a fifth of the planet's population using it, I guess that is to be expected. Kerpen's book is a quick, easy read, with a step-by-step processes in each chapter. There are plenty of anecdotes ...more
Michael Atkinson
May 28, 2012 rated it really liked it
A basic intro to social media, which I don't believe is a deep topic conceptually. Well written, great case studies! I also like how each chapter has some "action items". But that's part of my only beef with the book: a lot of them were actually the same things, repeated in different words - ditto the 18 steps. I thought that was a bit funny. In my opinion better editing would have carried the day here, and if organized in a sequential sort of way for applying/creating a social media strategy (i ...more
Nov 29, 2012 rated it it was amazing
The best book on social media marketing I've read to date. The authors tips, strategies, and examples will certainly help those who haven't quite figured out social media for business. Although the book isn't revolutionary (I don't think there's much that an avid reader of this genre wouldn't have seen elsewhere), and some social media functions have probably changed since the book was published (that's just how fast the Internet changes), the real value of this book for me was the author's writ ...more
May 27, 2013 rated it really liked it
This book starts out with a great illustration of how companies can use social media: he is checking in at the "trendy" Vegas hotel at the time, and tweets that he's been in line for an hour and he was wondering if the hotel (he names it) was worth it. 2 minutes later he receives a tweet from a nearby hotel - not to say they had no line, but to say "sorry you're having a tough start, enjoy the rest of your time in Vegas." Of. Course, the next time he went to Vegas, he stayed there. He also "like ...more
Chris Jennings
Apr 11, 2014 rated it really liked it
This one was required reading for a social media class. While I haven't been super into Facebook since the early days when it was restricted to campus, this book was eye-opening. Whether I want to admit it or not, Facebook is a powerful tool for almost any type of business. Yes, the idea of liking things all day makes me cringe but this book simplifies things and gives you a blueprint for minimal effective dose to get the most from Facebook. Some of these tactics may be outdated by next week but ...more
Jul 15, 2015 rated it really liked it
If you're new to social media, Likeable Social Media is a good introduction. If you're been on social media for a while, this book may help you develop a more effective strategy. The book is heavily Facebook-oriented, although most of the other networks are at least mentioned in the appendix. Most of the "action items" at the end of each chapter are geared to larger organizations, e.g. determining whether your marketing department or customer service department should respond to negative comment ...more
Jan 06, 2012 rated it it was amazing
An excellent approach to treating your customers/clients/users/readers like human beings. Kerpen focuses primarily on Facebook, but the advice he gives can be translated across all media, "social" or not. Some of it is common sense, but we all know companies/websites/authors that don't seem to have much common sense, making this book a fantastic primer for those who aren't tuned-in (especially senior management) and an entertaining and very readable review for those of us who *are* tuned-in but ...more
Feb 07, 2012 rated it liked it
Shelves: non-fiction
For someone whose marketing training comes from the two or three books his boss made him read and whose social media know how is a result of more error than trial, Dave Kerpen's Likeable Social Media is an excellent introduction to the tools available and the philosophy(?) of social media. I count myself among those who "wanted one" without fully comprehending what "one" could do. I feel his points about listening and communicating with customers outside of social media tools were really on targ ...more
Apr 02, 2012 rated it liked it
Not only did I read this book in one day, I read it during my work day and was paid for it. So already it has a plus in my book, ha.

I felt like Kerpen did a great job of simplifying the dos and don'ts of creating a social media presence, but one thing I found lacking was his further explanation on specifically how to create targeted Facebook and Google Ads and Facebook apps. (I guess I'm going to have to go play with Facebook now . . .)

Otherwise, awesome. I wish he had an office in San Francisco
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