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Повратната точка

3.92  ·  Rating details ·  511,394 Ratings  ·  11,026 Reviews
Как малките неща могат да доведат до големи промени?

Малкълм Гладуел е роден на 3 септември 1963 г. в Англия, но когато навършва 6 години семейството му се премества в Канада. Завършва история в университета на Торонто, след което започва да практикува журналистика в различни канадски и американски издания.
Пише за списание "Ню Йоркър" от 1996 г. Автор е на четири книги, кои
Paperback, 288 pages
Published December 1st 2010 by Janet 45 (first published 2000)
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Feb 18, 2008 rated it really liked it  ·  review of another edition
This book is fascinating and I was disappointed to read that many other readers didn't think so. So here's my response.

I think those readers are approaching this book the wrong the way when they critisize Gladwell for his inability to prove his points thoroughly. Sure, Gladwell could have dotted every i and crossed every t and shown every counter-example to the theories he's proposing. There's a word for the books that accomplish that: BORING. Gladwell is a storyteller and he knows how to keep
Feb 26, 2008 rated it it was ok  ·  review of another edition
This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the "stickiness factor" of epidemics (whatever the nature) begins with a tipping point. This tipping point arises because of three distinct sets of individuals: mavens, connectors and salespeople. He also examines the well-known S-curve which begins with innovators, then early adopters, followed by the earl ...more
Jul 06, 2008 rated it did not like it  ·  review of another edition
Recommends it for: People who want a good laugh.
Can I give this zero stars?

When I read this book, back in 2006, I got really mad and wrote a scathing review of it on Here it is:

"I've been duped!, June 20, 2006
By Sarah (California, USA) - See all my reviews

This book sucks. Don't waste your hard earned money on it. Let me save you a few bucks here: Malcolm Gladwell is either a self-aggrandizing ass who is too busy thinking he is the god of marketing to notice that a great majority of his arguments lack any kind of cohesion or credib
Otis Chandler
Oct 17, 2006 rated it really liked it  ·  review of another edition
Shelves: business, nonfiction
Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.

three Rules of the tipping point: the law of the few, the stickyness factor, the power of context.

Law of the Few (people who influence):
- Connectors: super connectors (eg Paul Revere). William Dawes had the same mission as Paul Revere the same night but we haven't heard of him b/c Paul Revere was a super-connector & knew who to rouse.
- Mavens: A Maven is a person who has informat
Patrick Justo
Oct 24, 2012 rated it did not like it  ·  review of another edition
Shelves: 2012
How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller?

Yes, I'm the last person in America to read The Tipping Point, and I'm glad I waited. Now that all the hype has burned off, it's easy to see this book for what it is: a very well crafted collection of half-truths and speculation, sold as "truth".

Let's look at one example. I read The Tipping Point as an ebook, so my pages might not match completely with yours, but it's the s
Jul 01, 2010 rated it liked it  ·  review of another edition
Here’s why you need to read The Tipping Point. You don’t!!

Look, it’s not because the writing is poor, the concepts disorganized, or the book fails to instruct. It’s simply that the ideas are anachronistic. This is no fault of Malcolm Gladwell. He published in 2000, wrote in ‘99, and used case studies from the mid-90’s. How could he have known he was publishing a book about social media on the eve of social media’s inchoate move into our social DeoxyriboNucleicAcid, or that the overgrowth of soci
Aug 15, 2007 rated it really liked it  ·  review of another edition
The book that became a catchphrase! The term "tipping point" has become so commonly used in news stories that I wonder how many people know it came from a book.

I read this back in 2000 when I was in grad school for sociology. It's a fun little book of case studies, many of which applied to what I was learning in my classes. Here it is 13 years later and I can still recall many of the details and theories, which shows how interesting I thought they were.

Gladwell, who writes for The New Yorker, h
I wish there was another word I could use instead of sexy. I mean it metaphorically, obviously, but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve realised that sexy isn’t really the word I should be using at all. You realise, of course, I’m talking about intellectually stimulating or satisfying when I say sexy. That is what I want to talk about – the thing that gives me my biggest intellectual buzz.

Look, it isn’t any of the obvious things you migh
Sep 21, 2007 rated it really liked it  ·  review of another edition
Recommends it for: those interested in the transmission of ideas
In a work heavily influenced by the budding science of memetics (though he never once uses the word meme), Malcom Gladwell seeks to provide a framework for explaining why certain isolated phenomena (suicide in Micronesia, wearing hush puppies, reading a particular novel) can suddenly become widespread and why situations can suddenly swing from one extreme (rampant crime in 80s NYC) to another (the huge drop in crime in that same city during the 90s). Gladwell postulates three mechanisms of cultu ...more
Jason Koivu
Holy suppositions, Gladwell! There's a whole lotta coulds, may haves, apparentlies, perhapses up in here!

Malcolm Gladwell's basic premise in The Tipping Point: To explain how word-of-mouth is spread.

A couple of the examples he used were how crime was reduced in NYC under Giuliani's reign and how an old, dead-in-the-water brand of shoes seemingly suddenly were selling like hotcakes. But honestly, my favorite bit was the section on Sesame Street.

It's interesting stuff, no doubt with some truth to
Jun 14, 2012 rated it really liked it  ·  review of another edition
Shelves: psychology
This review has been hidden because it contains spoilers. To view it, click here.
Oct 13, 2012 rated it liked it  ·  review of another edition
تجربة قراءة كتاب اللغة الإنجليزية هي تجربة رائعة جداً,تفتقد شعورك تجاه لغتك الأم تجاه لغة الضاد..ولكن لا يعني ذلك أنك تؤثرها على الإنجليزية,عندما يفتح لك باب القراءة بلغة أخرى إنما هي نعمة أنعم الله بها عليك فلا فضل لك ولا قوة فـ لله الحمد والشكر أولاً وأخيراً. الكتاب نقطة التحول عندما بدأت في قراءة لم أكن أستطيع تصنيف الكتاب بأي قسم أضعه وتحت أي مجموعة أصنفة فما كان مني إلا أن أنتهيت من الكتاب وقلت في نفسي هذا كتاب قد يكون تسويقي وقد يكون جزء من علم النفس. الكتاب يدور حول ثلاث فصول مهمة:
فصل قان
Jun 11, 2007 rated it it was ok  ·  review of another edition
Shelves: nonfiction
Malcolm Gladwell shows us with this book that he is a jack-of-all-trades (or intellectual disciplines) and master of none. He very loosely weaves together existing social science and economic research to support his thin idea that there is a "tipping point" in all epidemics. While it was a page turner and interesting to read, his glib conclusory statements interpreting others' research was a bit jarring... For example, use of the word "always" when describing a social phenomenon is not a practic ...more
Jan 06, 2017 rated it really liked it  ·  review of another edition
موضوع: نقطه اوج، چه طور مسائل جزئی موجب تغییرات بزرگ می شوند

خلاصه ای از محتویات: به طور کلی مالکوم گلدول، ژورنالیست مشهور نیویورکر در این کتاب علت وقوع اتفاقات اپیدمیک رو بررسی می کنه. اینکه تحت حضور چه شرایط و عواملی یک تبلیغ، یک شایعه، یا یک رویه در جامعه مد واپیدمیک می شه. از اطلاعاتی که در کتاب هست می شه در بحث های مارکتینگ و بازریابی، تبلیغات موثر استفاده کرد.

خلاصه ای از جالبات کتاب:
1. six degrees of separation: یکی از مطلب های جالبی که توی کتاب یاد گرفتم مفهوم شش درجه جدایی هست. به طول خلا
Saud Omar
May 27, 2009 rated it it was amazing  ·  review of another edition
من مدونتي: ثمانون كتابا بحثا عن مخرج


طوال تاريخ الشرق الأوسط الحديث لم تشهد المنطقة أي ثورة حقيقية, لم يكن هناك سوى مظاهرات نادرة مبعثرة هنا وهناك. وفجاءة, ومن دون سابق إنذار, تندلع الثورات الواحدة تلو الأخرى في أرجاء المنطقة .. تونس .. مصر .. اليمن .. البحرين .. ليبيا .. المغرب .. والقادم مذهل أكثر.

ليس من الصعوبة بمكان أن نحلل سبب نشوء كل ثورة من هذه الثورات على حدة, لكن الشيء الذي يستعصي على الفهم هو سبب حدوث كل هذه الثورات في هذه الفترة القصيرة ( حوالي خمسين يو
Mar 08, 2009 rated it it was amazing  ·  review of another edition
This is Gladwell's most thorough book. It has everything that I wanted from Outliers and Blink: research, diagnosis, and a clear call to action. Although admittedly, the research is not quite as fun as it is in his two following books.

If I had Gladwell's attention, I would ask him this: How do you capitalize on your role as either a Connector, Maven, or Salesmen? And what if you are none of the above, but rather a part of the phenomenon-following mob? Can you aspire to a different role than the
Riku Sayuj
Aug 24, 2011 rated it it was amazing  ·  review of another edition
Inductive reasoning but still believable for the most part. Extreme fun to read.
Thoroughly enjoyed this easy to read non-fiction, business/sociology book. The author did a nice job putting information together in a clear, concise manner and I enjoyed the examples used throughout the book. Some examples used early on are carried through the entire book, i.e., Hush Puppies (shoe) fad, AIDS, etc.

The Tipping Point explains the phenomenon of why some products, businesses, authors, etc become hugely successful (tip) while others never seem to break apart from the masses as anythi
Nov 18, 2016 rated it really liked it  ·  review of another edition
هو ثالث كتاب أقرأه لغلادويل بعد آوتلايرز الذي أثار إعجابي جدا ، وبلنك الذي كان شبه محبط بالمقارنة . سعيد بأن أقول إن غلادويل قدم في ذا تيبينغ بوينت مادة بقوة كتاب آوتلايرز من ناحية قراءة وتحليل الواقع وقولبته في قوالب إستنتاجات تفيد أصحاب الأفكار سواءا تجارية أو هادفة أو مجتمعية أو غيرها في إحداث التغيير في المجتمع بأخذ العوامل التي يطرحها بعين الإعتبار.
To understand "The Tipping Point," one must understand what led to its creation. In 2000, there were 5.5 billion people living on the planet Earth. Many of them were considered "human beings," but a few were thought to be celery. The difference between the two categories bewildered the top dog breeders of the day. To help us think more deeply about the consequences of the problem, consider the following fact. If you were born after 1975 and tried to ride a bicycle from Iceland to Darfur, the cha ...more
Nov 15, 2008 rated it really liked it  ·  review of another edition
I first read about this concept several years ago in a New Yorker article that discussed the theory of epidemics as it relates to crime, particularly the power of context. A book (Fixing Broken Windows Restoring Order and Reducing Crime in Our Communities by George Kelling) proposed that police should spend more time dealing with the little things, e.g., arresting people for public drunkenness, going after the street hookers small-time dope dealers, rather than putting resources into the high-pr ...more
Jan 23, 2017 rated it did not like it  ·  review of another edition
1 Start - Horrible book.

Yes, yes, even though I started this yesterday I did actually finish it. And after doing so, I regret reading this.

Full disclosure, the subject matter didn't really interest me but I've been wrong before so I gave it a go. I'll never be able to get back those precious reading hours.

There are two things that make this book, in my opinion, unreadable. The first is that the concept/central theme of this book is nothing new. Now, I know this was published ca. 2000 so I'm abo
Aug 02, 2007 rated it it was amazing  ·  review of another edition
I've heard Malcolm Gladwell speak a few times at Harvard and had been interested to read The Tipping Point for a while. It's a mixture of anectdotes, psychology, economics, marketing, epidemiology and more.

The principle focus of The Tipping Point is how small changes, can bring about large effects. With examples such as marketing of Hush Puppies shoes, the broken windows theory, Airwalk shoes, Paul Reveres midnight ride, word of mouth, mass hysteria and more.

Gladwell really captures the spirit
Jun 18, 2008 rated it it was ok  ·  review of another edition
Recommends it for: nobody
I bought this book for half price at Borders. I should have thought to myself: "Hey, there's probably a reason this book is on the half price table." But I didn't. I bought the book. The best way I can describe this one is to remind people of what it was like to take an essay exam for a liberal arts course in college. You have a full hour to fashion a coherent thesis out of the trivia you've learned over the past five months. So you come up with a topic sentence, build up a head of steam, and st ...more
Mar 09, 2008 rated it really liked it  ·  review of another edition
I can see now that the Freakonomics boys took quite a few pages out of this book. The Tipping Point launched the trend of examining social experiments with results that are, to use Mr. Gladwell's phrase, "wildly counterintuitive". I breezed right through this one--the most popular books always seem to be quick reads--because I was so caught up in Gladwell's straightforward style of writing and fascinating subject matter. (I particularly enjoyed the Sesame Street/Blue's Clues experiments.) The ...more
Hamidreza Amiri
نمیخوام اینجا در مورد موضوع کتاب حرف بزنم اما یک سری نکته هست که میخوام بگم.
نمیشه با حرفهای گلدول تو این کتاب مخالفت کرد. اما خیلی هم نمیشه موافقت کرد :) کل کتاب یک سری کِیس اِستادی هست که بررسی میکنه و از توش با یک سری روش های به ظاهر منطقی حرف خودش رو تایید میکنه. یا اینکه میگه قضیه اینه دیگه قبول کنید :)
ینی خیلی نمیشه به عنوان روش های علمی بهش نگاه کرد. البته همچین چیزهایی، یعنی بررسی رفتار مُسری، خیلی بررسی نشدن و احتمالا خیلی هم پیچیده است توصیفش.
پدیدار های بیشمار پروفایل دارن و بررسی پدیدا
Obeida Takriti
Jan 11, 2015 rated it it was amazing  ·  review of another edition
انتشار صيحة معينة، مرض معين، عادة معينة..
أو حتى انتشار الجرائم، العنف، التطرف،
نجاح برنامج، انتشار كتب معينة، أديان،
نهضة بلد
أو أي شيء يمكن له الانتشار..
يظن الناس اعتباطاً في العالم العربي أن هذه الأمور وليدة الصدفة..
أو القدر..
أو أن الله أراد ذلك..

هذا الكتاب يريك علمياً ومن خلال أمثلة أن أي تغيير جذري لا يحتاج للكثير..
يحتاج فقط لأي شيء لأن يصل لنقطته الحرجة..
لنقطة يصبح فيها تكاثر الأشياء غير منطقياً لأول وهلة وبالتفكير السريع البشري..
تحتاج تحليلاً أكبر..
مثلاً لو استطعنا نظرياً أن نطوي ورقة 50 مرة.
Apr 25, 2017 rated it really liked it  ·  review of another edition
This is a book on epidemics. In this book, Malcolm tries to explain, with the wit, clarity and beauty you'd expect from him, the way something small and insignificant turns into a huge wave. The book started slow and gradually became more and more interesting. I loved chapter 7, which was partly about smoking. I always knew there was something fundamentally wrong about anti-smoking campaigns. Turns out I was right!

Here I just want to note the beauty of mass data gathering. Without mass data, th
The Tipping Point: How Little Things Can Make a Big Difference is a standalone nonfiction/educational business book written by journalist Malcolm Gladwell. As noted in the synopsis, "the tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire." Mr. Gladwell offers multiple examples of this phenomenon in various domains including business, education, religion, health, and crime.

My husband ONLY reads business books (how boring
Malcolm Gladwell interests me for one reason only. I wonder how it is that this man's book spent many many weeks on top of the new york times best seller list?(But then again look at the new york times best sellers list.) What struck me the most about this book is its total lack of in depth analysis. The question which lead to the writing of this book has to do with how fads start. He explains the process of what takes place in order for a fad to happen with the implication that if these steps a ...more
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Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers ...more
More about Malcolm Gladwell...
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” 177 likes
“To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.” 153 likes
More quotes…