ESSENTIALS OF HEALTH CARE MARKETING: .

by Eric N. Berkowitz

University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.

Genres: Textbooks, Business

409 pages, Hardcover

First published November 1, 1995

About the author

Dr. Eric N. Berkowitz earned a B.A. from the University of Massachusetts in 1971, a M.B.A. from the University of Massachusetts in 1972 and a Ph.D. from the Ohio State University in 1976.

He is Professor of Marketing Emeritus at the School of Management, The University of Massachusetts at Amherst.

Reviews

[Bút Lông · Rating 4 out of 5]

Good read for anyone who working on Marketing for a hospital or healthcare in general. I love the fact that it's come with questions and scenario, give me a lot of things to think about. Long but worth the read.

[Ayah Mohammad]

انا طالبه جامعه اريد الحصول على نسخه اكترونيه من اجل تعليم

[Lara · Rating 4 out of 5]

This book provides a concise overview of marketing functions and processes with examples from the health care industry. It is highly readable and full of relevant exhibits. The one place I would have appreciated more focus is on the challenges of nonprofit health care organizations and smaller organizations that may not have a marketing or PR department.

[JHM]

I read this for a class called "Contemporary Health Care Marketing."

[David Little]

This book was a million times better than the professor's lectures- which were torturous.