Television Culture (Routledge Classics (Paperback)): Television Culture (Routledge Classics

by John Fiske

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on 'John Fiske and Television Culture'. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture.

Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television's role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television's status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate.

Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.

Genres: Nonfiction, Tv, Pop Culture

424 pages, Paperback

First published January 1, 1987

About the author

John Fiske (born 1939) is a media scholar who has taught around the world. He was a Professor of Communication Arts at the University of Wisconsin–Madison. His areas of interest include cultural studies, popular culture, media semiotics and television studies. He is the author of eight books, including Power Plays, Power Works (1993), Understanding Popular Culture (1989), Reading the Popular (1989), and the influential Television Culture (1987). Fiske also acts as a media critic, examining how cultural meaning is created in American society, and how debates over issues such as race are handled in different media. In May 2008, Fiske received an Honorary Degree from the University of Antwerp.

Reviews

[Alex Mackenzie · Rating 4 out of 5]

Good book that is useful for my comps. A lot of chapters but they help to add a lot of detail. Useful beyond talking solely about television.

[€l!na · Rating 3 out of 5]

I hate exam period...so damn much!

[Ridho Glou · Rating 4 out of 5]

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