Microeconomics for MBAs: The Economic Way of Thinking for Managers

by Richard B. McKenzie, Dwight R. Lee

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the ‘principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Genres: Economics

563 pages, Hardcover

First published February 13, 2006

Reviews

[Amir]

It has a new and unique perspective about how to use microeconomics in practice.

[Brian]

Working through this textbook for my class in Managerial Economics. Actually, as far as textbooks go, this one is very accessible and written in an engaging way. It takes the concepts and makes them meaningful and applicable to life in the workplace. Using engaging language and simple-to-understand examples, this textbook is actually rather enjoyable.

[Дима Богданович]

I'll be nice I hope.