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The Skinny on the Art of Persuasion: How to Move Minds

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4.02  ·  Rating Details ·  41 Ratings  ·  7 Reviews
Persuasion : the act of convincing, influencing, or inducing.

Great persuaders - people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?

Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We lea
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ebook, 163 pages
Published May 14th 2014 by Rand Media (first published April 15th 2010)
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Todd Fonseca
May 02, 2010 Todd Fonseca rated it it was amazing  ·  review of another edition
The Skinny On: The Art of Persuasion – I’m Convinced!

Rating: 5 of 5: TMBOA Recommended

Author: Jim Randel
Format: Paperback

What I like about Jim Randel’s The Skinny On books, is that they are like hiring an excerpt consultant to come and spend a couple of hours teaching from their extensive research and experience, all for the price of a couple of cups of coffee. Written in a power point type fashion with wonderfully simple but effective and well illustrated characters, Randel teaches through fict
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Jim Cherry
May 27, 2010 Jim Cherry rated it it was amazing  ·  review of another edition
I’m probably the worst person, and the best person to review The Skinny On: The Art of Persuasion. I’m the worst person because I’ve never liked nor believed in self-help books or series of books like the Chicken Soup for Your Soul, or the Dummies series, or the some of the series that have sprung up in the wake of their success. I’ve found them either condescending or overly simplistic systems that aren‘t easily applied to everyone‘s everyday life. But if I find that a book like The Skinny On: ...more
Paul
Nov 11, 2011 Paul rated it it was amazing  ·  review of another edition
Why are some people so good at persuading others to buy their product or service? How are some people able to (as the saying goes) sell ice to eskimoes? Here is the answer.

Once again, the characters are Billy and Beth. Billy is a real estate broker who is not doing so well. Mary, one of his co-workers, gets all the phone calls, and is selling many more houses. Billy thinks of Mary as an insincere flatterer who simply tells people what they want to hear, so she is "cheating," right? Billy doesn't
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Carole
Feb 21, 2011 Carole rated it it was amazing
This is a delight to read ..... there are stick thin illustrations (as on the cover) and has lots of real life examples of how different people tried different approaches to try to persuade someone to buy their product or to listen to what they have to say. It doesn't take itself too seriously, but you realise after you've finished just how much you've learned.


Each chapter deals with the different ways people can be persuaded to do what you want them to do ..... for example one tells us we shoul
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Mary
Aug 10, 2010 Mary rated it it was amazing  ·  review of another edition
Recommends it for: anyone over the age of 11.
The Art of Persuasion is just one of a series called "The Skinny On." These books are written in a Manga-type style, which means they are partly graphic, and lots of fun! The seven I've read are The Art of Persuasion, Success, Willpower, Networking, Time Management, The Housing Crisis, and Credit Cards. There are more. All are meant to be read in an hour, and are geared to readers who need knowledge fast and perhaps have short attention spans. The reading level is unsophisticated, but that does ...more
Ben
Feb 23, 2012 Ben rated it really liked it  ·  review of another edition
Condenses a lot of great information on persuasion into an accessible, reasonably short read. I'm not particularly fond of the cheesy comic strip format, but otherwise it's a great introduction for people looking to sharpen their persuasive skills. The author references a lot of other great material too, so anyone looking to explore the topic further should have plenty to go on.
Nakul Shenoy
Jan 14, 2015 Nakul Shenoy rated it really liked it
Jim Randell's The Skinny on the Art of Persuasion: How to Move Minds is a book that teaches the concepts of persuasion in the most fun-filled yet effective way. A 170-page book filled entirely with stick-figure drawings, and serves as a simple but practical guide to learn the skills of persuasion.
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Jim Randel, a graduate of the Columbia University College and Law School, has made his living as an entrepreneur. During his 30-year career, Jim has been the lead investor in many real estate and business deals. He has been a guest speaker at Harvard and NYU Business Schools, annual conventions for national organizations, and investor sessions in every large city in the United States. He has also ...more
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