McQuail′s Reader in Mass Communication Theory

by Denis McQuail (Editor)

McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory , it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Paperback

First published April 22, 2002

Reviews

[Deborah]

The most digestible overview of mass comm theory I have read to date. Everyone entering grad school in comm should read this first. It will be a good resource on the shelf for years to come.

[Nulur]

Many things about mass communication theory. Like his other book, this book show many theory about mass communication, not only from one perception.

[Peter Timothy]

nice