Design Management: Managing Design Strategy, Process and Implementation

by Kathryn Best

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. 

Genres: Design, Management

216 pages, Paperback

First published January 1, 2006

Reviews

[Zaid Aljamal]

The book provides an accessible overview of the fundamentals of design management, making it an enjoyable and straightforward read for experienced professionals. While it serves as a good refresher, its relevance is somewhat diminished due to the outdated nature of some techniques. The core principles remain valid, but the evolving practices of our time demand more current insights. That said, it is fascinating to see some of the visions outlined in the book now becoming a reality.

[Angel]

A broad but not deeply definition of processes in the design field.

It works for a design director, brand manager, agency owner to get the panoramic view from the start to the finish of a design project.

Theory and practical cases . Easy reading to get started.

[Dawn]

i am enjoying this book, it is well written and designed

[Yizia]

Es como tener un montón de ideas que por lógica sacas pero alguien te las pone en orden. Muy bueno y muy didáctico.

[Ricardo Silva]

If you are in planning to get in to the Design business, you must read this book.