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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

3.83  ·  Rating Details  ·  42 Ratings  ·  2 Reviews
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning pro ...more
ebook, 288 pages
Published October 5th 2010 by Free Press (first published September 17th 2010)
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Josh Knowles
Jan 21, 2016 Josh Knowles rated it liked it  ·  review of another edition
Shelves: blogged
I've giving this three stars not necessarily because there's anything wrong with the book, but because it really didn't turn out to be right for me. Maybe that's unfair. At any rate, some thoughts:

I kind of came to this book expecting it to be a little bit meatier as far as exploring the underpinnings of how co-creation works. Something a bit more Clay Shirky-ish. Instead, this book is more about giving business management examples. In fact, that's nearly all it is -- examples of various busines
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Adam
Aug 01, 2011 Adam rated it really liked it  ·  review of another edition
An important book for the future of business. I'm interested in exploring it's application in the field of education.
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