The Highly Effective Marketing Plan

by Peter Knight

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.

HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it¿s tried, tested and proven.

Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted. This is the book that will help you

Genres: Nonfiction

Paperback

First published April 28, 2004

About the author

Senior Lecturer In American Literature for the University of Manchester.

Knight has written multiple books about conspiracy theories in American culture.

Reviews

[Crystal · Rating 4 out of 5]

I found this book easy to read and helpful, the suggestions are easy to apply.
It’s not about giving great cookie cutter marketing solutions but a list of steps for you to create a marketing identity.