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Understanding Mass Communication: A Liberal Arts Perspective

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The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.

Paperback

First published January 1, 1981

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Melvin L. DeFleur

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