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Summer Reading for Authors: 8 Books About Book Marketing

Posted by Cynthia on May 22, 2017
Summer is just around the corner (it was about time!), which means you'll hopefully get some quality reading done. You can tell readers via Ask the Author what you’re reading for fun this summer by answering the question on your Author Dashboard, but you might also consider adding these eight titles to your Want-to-Read shelf to brush up on your marketing skills:

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How to Market a Book
by Joanna Penn

Filled with short-term tactics to kick up immediate sales, long-term tactics to develop an author platform, this essential book from the marketing guru behind The Creative Penn helps authors change their ways of thinking about marketing.

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Discoverability: A WMG Writers Guide
by Kristine Kathryn Rusch

Rush writes in almost every genre and has made it onto bestseller lists around the world. Take advice from a writer who knows: discoverability is more than just a buzzword.

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Write. Publish. Repeat.
by Sean Platt and Johnny B. Truant

A nominee for the 2014 Goodreads Choice Awards for Best Business Book, this book offers no-nonsense advice about everything from covers and titles to pricing and platforms.

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Show Your Work
by Austin Kleon

The first step to being discoverable means you have to put things out there to for others to discover. Kleon creates a user’s manual for embracing the communal nature of creativity and how to let others into your process.

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Book Launch Blueprint
by Tim Grahl

You can decide to publish your book… or you can launch it. Tim Grahl has worked with top bestselling authors and has created more than dozens of bestselling titles. This book gives authors a step-by-step guide as to how to prepare for your next book publication date.

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Everybody Writes
by Ann Handley

Whether you’re writing a book or a blog, you’re creating content that is meant to attract readers. Get expert guidance and insight into the process and strategy of content creation, production and publishing.

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Let’s Get Visible
by David Gaughran

Visibility is something you have to consistently work on. This guide is geared for more experienced self-publishers interested in maximizing their book’s chance to stand out.

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Online Marketing for Busy Authors
by Fauzia Burke

There’s never been a better time to be an author! For the first time, authors have direct access to their readers via social media channels. Learn how to make the most effective use of your time and identify your personal brand with this step-by-step guide from a digital marketing pioneer.

Are there other books that have been helpful to you in your marketing endeavors? Share your recommendations in the comments below!

Next: Marketing Advice from Bestselling Author S. Jae-Jones

You might also like: Planning a Marketing Timeline: Infographic

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Comments Showing 1-10 of 10 (10 new)

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message 1: by D.B. (new)

D.B. Shayne I already have Write. Publish. Repeat. on my list, will definitely check out the others.

message 2: by D.L. (new)

D.L. White I just read Marketing for Writers that Hate Marketing by James Scott Bell. I loved it.

message 3: by Brian (new)

Brian Suiter The Recusants - Amazon Kindle Store. Give it a read and let me know you thought, would love to hear them.

message 4: by Karen (new)

Karen Williams I published my new book, Book Marketing Made Simple just last Wednesday, so please do add it to the list!

message 5: by Doug (new)

Doug Holliday Build Your Author Platform- The New Rules: A Literary Agent’s Guide to Building Your Audience in 14 Steps is one of the Best Books that I've Found on Author Marketing!

message 6: by Zachary (new)

Zachary Romano jr. Doug wrote: "Build Your Author Platform- The New Rules: A Literary Agent’s Guide to Building Your Audience in 14 Steps is one of the Best Books that I've Found on Author Marketing!"

Seconded! Very practical and covers the whole picture, would highly recommend.

message 7: by Yvette (new)

Yvette I am a huge fan of Build Your Author Platform- The New Rules: A Literary Agent’s Guide to Building Your Audience in 14 Steps. It is a great resource for both new and established authors- best book I have found on author marketing.

message 8: by Cynthia (new)

Cynthia Shannon These are all great additions! Keep them coming!

message 9: by Allynn (new)

Allynn Riggs A few years ago I heard Heather Lutze talk about her book, "Thumbonomics, The Essential Business Roadmap for Social Media & Mobile Marketing." This is a solid introduction to using social media to get the word out on your books and/or business. Her previous book is "Findability Formula: The Easy Non-technical Approach to Search Engine Marketing." Both are still relevant and present clear how to's for those of us a bit leery or uncomfortable about marketing.

message 10: by Olivia (new)

Olivia In book marketing, it is important to classify books by type and genre, but at the same time it is equally important to systematize reading interests. It is important to find forms of communication that inform the potential consumer about the books they are expecting. In the book industry, positioning is used very widely - in advertising, designing the binding, writing text on the flaps of the jacket, placing information about publications in book catalogs. This is a very interesting topic, I'm just writing an essay together with the experts of cheappaperwriting.

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