Goodreads Blog

Marketing Tips and Advice from Susan Mallery

Posted by Cynthia on December 8, 2015
Susan Mallery is a New York Times bestselling author. Here are her thoughts on the most effective ways to use Goodreads as an author.

What’s your approach to responding to reader questions on Ask the Author?
A few times a year I accept questions for a week or two, and then I clear the decks so I can spend one full day answering every question. I am honored that fans want to know more about my books, and I think it’s important to show that I value each and every reader by answering every question, even if that question happens to be a repeat. Goodreads sends a notification to the reader to let him or her know that the question has been answered, and this is a fabulous way to make a personal connection.

What’s your favorite thing about Goodreads?
Because of the very nature of Goodreads, every person on the site loves books, which is the coolest thing ever. Reading itself is often a solitary activity, but it has a very social component. The first thing we want to do after finishing a good book is to tell someone else to read it. When we happen to meet someone who likes the same books we do, it’s an almost magical connection. Instant friendship. Goodreads members understand.

How do you encourage reviews of your book on Goodreads?
From time to time I do encourage my readers to post a review on their favorite book website, but honestly I try not to push too hard on Goodreads. I think Goodreads is a sacred space for readers, and I don’t think they appreciate feeling that authors are watching everything they say. Every review is a gift, and I’m so very grateful that readers take the time to talk about my books.

What’s one exciting, possibly hidden feature you’ve discovered on Goodreads?
I love that you can set up your Goodreads blog to receive posts from an RSS feed. Every time I post a news story at, it automatically feeds to my Goodreads blog, ensuring that more readers see it. I also still post to my Goodreads blog when I have other news to share, such as book releases and contests, or when I open my Ask the Author module for questions.

What are you working on right now?
I’m working on the second book in my Mischief Bay series. Readers who fell in love with Nicole from The Girls of Mischief Bay will be excited to hear that her story will continue. Also, Adam’s sister Gabrielle is in for a big surprise from her stepdaughter, and the impact will resonate for years.

Prior to that, I’ll release four brand-new Fool’s Gold romances Hold Me, Kiss Me, Thrill Me, and Marry Me at Christmas—in May, July, August, and October, respectively. Readers who want an email reminder when I release a new book should sign up for my mailing list.

Hold Me
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Kiss Me
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Thrill Me
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Grand Central
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This interview originally appeared in the May 2015 edition of the Goodreads Author Newsletter.

Next: Marketing Tips and Advice from Robin Sloan

You might also like: Marketing Tips and Advice from Kendare Blake

Goodreads Authors can subscribe to the Monthly Author Newsletter by editing their account settings.

Comments Showing 1-2 of 2 (2 new)

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message 1: by Maria (new)

Maria good advices!
but if someone looking for help to promote his book, please, look the information below.
I also have some information regarding reviews and book promotion...
I hope, it will be helpful!
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message 2: by Jeeshi (new)

Jeeshi The more books and authors are basically life of history in careers of novels. So books can be advantage of human history's.The more book can read improve the knowledge's.

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