Goodreads Blog

Goodreads Marketing Blog Posts to Help You Plan Your Book Promotions

Posted by Cynthia on June 4, 2018
Looking for help navigating the busy world of book marketing? You've come to the right place! There's a ton of helpful information about effective book promotion for authors right here on the Goodreads Authors & Advertisers Blog. We pulled together an overview of some of our most popular articles to get you started.

How Authors Can Engage with Readers and Book Reviewers on Goodreads
Here's what you can do if you have some time and are willing to invest it.

Your Goodreads Author Marketing Timeline
An overview of activities on what to do on Goodreads leading up to publication.

Advice from Catherine McKenzie
Bestselling author shares her favorite marketing approaches.
Advice from Intisar Khanani
Marketing advice from a self-published Young Adult author.


Advice from Jenni James
Advice for writing a book and getting it turned into a TV series.
Advice from Josiah Bancroft
Marketing advice from a self-pusblished Science Fiction author.


The Benefits of Running a Kindle Ebook Giveaway
Give away more books, and get them in the hands of readers faster.

How to Optimize Your Goodreads Profile Picture
Strike a pose! And make sure it's a good one with these tips.

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Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in online publicity and marketing for publishers and authors. The following isn an excerpt from her book, Online Marketing for Busy Authors: A Step-by-Step Guide: There has never been a better time to be an author, because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity... Continue reading


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Jane Friedman has spent more than 20 years in the publishing industry as a writer, editor, publisher, and professor. The following is an excerpt from her newest book, The Business of Being a Writer: To establish a full-time living from your writing, it’s essential to learn basic marketing principles. There is something of a formula, and it looks like this... Continue reading


Three Things Readers Want to See from Authors on Goodreads
These are the most essential things to do to maintain a presence on Goodreads.

Goodreads Case Study
Get inspired by this end-to-end campaign of a popular bestseller.


Five Tips for Getting the Most Out of Your Goodreads Giveaways
We've updated the program with some top-requested benefits.


Next: Case Study from Book Expo

You might also like: More Top Marketing Resources for the Savvy Goodreads Author

You might also like: Even More of the Best Goodreads Author Marketing Blog Posts

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Comments Showing 1-2 of 2 (2 new)

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message 1: by Joanne (new)

Joanne Loyland I'm an author and an artist how do I go about getting readers interested in my work


message 2: by Marie (new)

Marie Neder Joanne wrote: "I'm an author and an artist how do I go about getting readers interested in my work"

Hi Joanne. I can tell you one thing. If you are self-published, like I am (www.therecordkeeper.us) you are author, agent, and chief bottle washer (marketer or marketeer/marketear!) and it is hard. The best way I have found to market my book - offer to do book signings at your local book stores, herb stores, you-name-it and sign up for any events that offer authors a chance to shine. I belong to a local (well national) group and have not found much support, so I can't say much on that count. Use FaceBook promotionals. Do you have a website? Marie


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