A Good Way for Non-Fiction Authors to Get Noticed
I write both fiction and non-fiction. Advertising fiction is a lot easier than advertising non-fiction; at least that's what I found. One problem is that non-fiction books tend to be in much more niche markets than fiction.
One thing that works well is Quora. This is a site where users post questions and other users answer them. The answers can then be up- or down-voted by users.
If you want to establish yourself as an authority on a topic, answer questions in that topic. Every answer you post includes a little bio giving your credentials and a link to your profile. You can also slip links into your answer if they point to extra information on the subject. If you've written a book all about that very question then say so.
Some answers can get thousands of views. The important thing is that these are highly likely to be views from people interested in your niche. After all, why would someone be looking at the answers to a question about physics unless they were interested in physics?
Recently, I discovered another great feature. Your answers can be selected for inclusion in the Quora Digest. This is an email sent out to users on a daily or weekly basis, depending on what they have asked for. The content is targeted at their interests, with the material being partly algorithm-selected and partly- human-curated.
My answer to What is faster, the speed of light or the speed of darkness? has at the time of writing accumulated over 41000 views. This morning it was sent out by email to over 36000 people who were interested in physics and the speed of light. You can be sure it contained a link to my popular science book The Best Bits of Physics.
One thing that works well is Quora. This is a site where users post questions and other users answer them. The answers can then be up- or down-voted by users.
If you want to establish yourself as an authority on a topic, answer questions in that topic. Every answer you post includes a little bio giving your credentials and a link to your profile. You can also slip links into your answer if they point to extra information on the subject. If you've written a book all about that very question then say so.
Some answers can get thousands of views. The important thing is that these are highly likely to be views from people interested in your niche. After all, why would someone be looking at the answers to a question about physics unless they were interested in physics?
Recently, I discovered another great feature. Your answers can be selected for inclusion in the Quora Digest. This is an email sent out to users on a daily or weekly basis, depending on what they have asked for. The content is targeted at their interests, with the material being partly algorithm-selected and partly- human-curated.
My answer to What is faster, the speed of light or the speed of darkness? has at the time of writing accumulated over 41000 views. This morning it was sent out by email to over 36000 people who were interested in physics and the speed of light. You can be sure it contained a link to my popular science book The Best Bits of Physics.
No comments have been added yet.
