"Pop-up Twitter accounts are viral self-aggrandizement: accounts that (probably) aren’t officially..."

“Pop-up Twitter accounts are viral self-aggrandizement: accounts that (probably) aren’t officially affiliated with the product, brand, news story, or other thing, but are still out there to get retweets and engagements in hopes that maybe the person behind them will someday release a book or a link to some sort of product or service.”

- From my latest column, SIX OF THE BEST… pop-up Twitter accounts, at Nerdery Public.