What’s the price when you fail?

What’s the price when you fail?

This week, Elon Musk watched as his latest attempt at landing his Space X Falcon 9 rocket went wrong, ice froze one of the legs and the entire rocket toppled over and exploded.

That’s another $60 million up in smoke. What was Elon’s reaction?

First, he tweeted “Well, at least the pieces were bigger this time!”

Then, he posted a video of the explosion on Instagram.

And finally, he posted yesterday “My best guess for 2016: ~ 70% landing success rate (so still a...