So What Happens When You Remove Your Social Sharing Buttons?

A month ago, I published a post about an experiment I was going to run – what happens when you remove social share buttons from your blog?

The gist of the experiment was simple: having run a bunch of tests through Google Analytics, it was clear that – as the direction of content here shifted – social was becoming less important a driver of traffic for me.

Don’t get me wrong – that’s not the same as saying social media has no value. Far from it. However, there’s a difference between being valu...