You Don’t Even Look Like You

My hairdresser grabbed my phone and held it up to her nose. I was showing her my new website, and her eyes scanned over my author head shot. “You don’t even look like you!” she exclaimed. I laughed. “That’s the idea.” With the release date of Through the Veil looming, I’ve been working hard to develop a good platform to sell my book. Part of that has been developing what the industry calls an “author brand.” What is an author brand? Think about a writer you love. The kind of writer who, when you hear they have a new book coming out, you race to Amazon and pre-order it right away. Maybe you’re walking down the street and see their name through the window of a bookstore , and you get this swirl of emotions, images, and feelings running through you. You smile. You have a secret. A secret you have shared with this author. Maybe it’s a secret love, a secret world, a secret adventure. You walk on, thinking about the last time you read their book, what you loved about it, what you love about this person–THIS WRITER–who is able to work magic through words. That feeling? That’s […]