I thought I really hated perfume ads in magazines

until I received a recent issue of Bon Appetit that contained such ads.  Now, I realize that my previous hatred of these agents of Satan was nothing compared to how much I loathe them after merely opening this magazine.

Whether you're scanning a how-to article, wondering if you'll really ever make that recipe, or simply drooling over the food porn, the last thing you need is the smell of Calvin Klein's euphoria flying off the page and into your nostrils.

Yes, that's a real example from this issue.

I strongly oppose scented pages, but if you must put them in a periodical, at least make them relevant to the content around them.  I wouldn't mind, for example, if an article on bread sat next to a flour ad that delivered the smell of a freshly baked baguette.

Perfume ads, though, need to vanish from food magazines.