It's about enabling rather than imposing

Rosemary Johnston, head of education at the University of Technology, Sydney, chooses a collective noun instead of the right one in describing a new education project:

Addressing questions such as these will help Australians find new and ethical and elegant ways of flourishing as Australians.

I'd say a nobler aim of education would be to help Australians find new and ethical and elegant ways of flourishing as individuals.