Using Social Media to win local business – TubbTalk11

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Can Social Media really be used by small businesses to find and win customers locally?

“Social Media is all about building an audience one person at a time.” @Chris­Marr10­1

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Using Social Media to win local business

In episode 11 of TubbTalk, I talk with Chris Marr of Learning Everyday, a leading Marketing and Communications Agency based in Scotland to explore using Social Media to win local business.

Chris and I discuss:-

Overcoming the common objection “We don’t use Social Media because our customers don’t use it”
Why Social Media is worthwhile for local businesses
The perils of not prioritising Social Media (or any type of Marketing) in Small Business
Examples of Social Media opportunities for local businesses
The mistake of using Social Media to sell to people
Who your competition really is on Social Media
Joining the dots – How the principles of off line networking successfully work in social networking
How a small business can build a following on Social Media
The power of Twitter lists
Why should businesses seek out Twitter chats
Details of The Content Marketing Academy event in Edinburgh.

Mentioned in this episode

Learning Everyday
The Content Marketing Academy Facebook group
The Content Marketing Academy Conference in Edinburgh, 3rd-4th September, 2015
@ChrisMarr101 on Twitter

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