Franchisors: Ignore This Piece Of Advice At Your Own Peril

Once upon a time, there was no internet. No World Wide Web.

(Ok. Not that long ago.)

But, seriously, there wasn’t an efficient way for prospective franchise buyers to check out potential franchise opportunities. Clicking from one franchise website to another didn’t happen. It couldn’t happen…because there weren’t any websites to click to. How sad.

So very sad.

People looking to be their own bosses back then (pre-2000 or so) had a few choices. They could:

1. Drive up to their local library a...