How to Use Customer Reviews to Increase Business

You have a successful small business with lots of happy, loyal customers, and you have an arsenal of customer reviews stored up to prove it. If you’re not sure how to use that info to boost your business even more, you’re in luck! You have several options, and you have already gotten over the first hurdle of collecting positive feedback.

Learn how to position these reviews in a way that can help your business garner the attention it deserves and boost your conversion rates to new heights.

Here are a few ideas to help you get started:

Case Studies & Press Releases

Does a client or customer have a profound story to share about how your product or service impacted his or her life? If so, consider creating a case study from which you can extract a testimonial, and include key components of the story in a press release. The case study should

Hubspot offers a free press release template that you may find helpful when it comes time for writing.

Sales Presentations

When showcasing your offerings during a sales pitch, it never hurts to throw in credibility boosters, such as industry awards and real customer reviews. Incorporate these items into your presentation strategically to complement the points of value you’ll be covering.

Social Media

A successful social media business page includes a healthy mix of industry news, product information, entertainment, behind-the-scenes insight into your company, and the occasional highlighted customer review. Include an excerpt of the positive feedback within your post, along with a link where readers can go to read the review in-full. If possible, tag the customer, any employees who helped along the way, as well as any other companies who were involved.

Homepage Content

If space permits, dedicate a small portion of your homepage to a feed of customer reviews. This way, visitors will start to build trust in your brand within moments of entering the site. If your homepage doesn’t allow room for a sidebar feed, consider adding Testimonials to the main menu bar where visitors will quickly see it when they scan their navigation options.

Make reviews easy for readers to browse, and consider adding a star rating for emphasis, like LifeLock does on its customer reviews page.

Products Tab

As potential customers are perusing your offerings on your products page, remind them why they should purchase from you by featuring a positive review prominently on the page.

Also, in an effort to solicit even more customer reviews, make sure new and existing customers know that you’d like to hear their feedback once they’ve tried out your products or used your service.

In-House Motivation

Positive reinforcement can go a long way in a work setting, so when you get great customer feedback, make sure your employees hear about it. Post good reviews in the break room or publish them in your company newsletter. If the feedback is specific to a particular employee, consider offering an incentive to those who receive the highest number of positive reviews within a certain timeframe.

The article How to Use Customer Reviews to Increase Business first appeared on Andrew Rogerson and Rogerson Business Services by Andrew Rogerson