Is your business based on a story worth telling?

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Do you have a story worth telling?

Think of the people you most look up to. Think of the companies you most admire. Each-has a founding story, which set them on their journey. What’s your founding story?

I made this video this week to explain why this is so important:

What’s your founding story

I was in London this week on a flying visit. Only last week, the country was divided by the elections. On the weekend, everyone was united and commemo...