Mention tagline to someone, and invariably they’ll connect it to a business tagline and how that business benefits you, the end user.
And that makes sense. After all, a tagline is one of the first chances your business gets to make an impression on a prospective customer or employee. Get a great tagline, and it can jump you way ahead of the competition in just a few words.
Think of the very best taglines, and how their simplicity stays with you long after your first touch-point with them.
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Published on April 27, 2015 08:00