Judging a Book by Its Cover

Has any less followed piece of advice ever been given? We all judge books by their covers. I can almost guarantee that if I come across a book with a picture of a medieval battlefield, heraldry, or castle on the front, I am at least going to pick it up and read the back. The same book with a scantily clad lady or embracing couple will not get a second glance.

Why is this important? Because I've learned some tough lessons since I started writing and am sure to learn more. An essential one is that independent authors are their own worst enemy when it comes to book covers.

Read more at my blog.