6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series.

In my last three articles, I’ve been talking about why business owners should take time at least once a year to re-examine their business and marketing strategies. Throughout this series, I’ve been using six fundamental questions to help us delve into the matter:

Who?
What?
When?
Where?
Why?
How?

In Part 1, we looked at ‘WHO?’, exploring things l...