The One Thing New Franchisors Need To Avoid At All Costs

New franchisors have it tough these days.

First off, they have to be really different. I mean really different. They have to stand out with their products, services, or their way of doing business. Or, all three.

Then they have to compete with thousands of other franchisors who think their offerings are the bomb, too… on franchise portals and franchise directories.

But, other franchisors aren’t their only competition. They have to compete for attention; the attention of all sorts of people who h...