6 Questions Every Business Owner Should Ask Once a Year – Part 3

Ethical marketing strategist Lynn Serafinn challenges business owners to ask WHY they bother to do what they. Part 3 of a 4-part series.

Over the past few weeks, I’ve been writing about the need for every business owner to take time at least once a year to re-examine their business and marketing strategies. I have suggested the easiest way to do this is to utilise six questions as springboards for self-enquiry:

Who?
What?
When?
Where?
Why?
How?

So far we’ve looked at ‘WHO?’ (in Part 1) and ‘WHAT?’ (i...