The Problem I Have With Franchise Rankings

Franchise industry insiders…the people who are actually in franchising, look at franchise rankings in a much different way than say, prospective franchise owners.

Take me, for instance: I hardly evertake franchise rankings seriously. Most franchise professionals don’t either-but you won’t be able to easily get them to admit as much, publicly.

Let’s dig in to franchise rankings a bit…and my feelings about them.

Franchise Rankings: Locker Room Conversations

Some of the conversations I’ve had about...