Authors: It’s Not About Numbers

Authors: The Most Important Thing Social Media Can Give You is Not Numbers

Okay, I wanted to make that the title of this post, but it was too darn long.

I digress.

This post is both about what social media can give authors and what it probably can’t.

For authors just starting out on social media, the first thing you should not be thinking is that every new follower or person who likes your page is a potential sale.

Here is a dose of reality:

Most who like or follow you will not buy your books

Many a...