Ranking Boost for Secure Sites

Google Gives Secure Sites A Ranking Boost

The search giant Google has announced that implementing HTTPS (Secure Socket Layer) by adding a This technology allows for two way encryption and usually makes its presence known by displaying a green alert, or padlock etc, within your browsers address bar for any given URL that is secured.
Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.”

Google also says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.  For this reason, webmasters should consider adding SSL to their site, even if you only run a 'content site', as this is a signal that is here to stay, but set to grow in weight as we move into the future.
Whilst this ranking boost may be quite minor today, we would anticipate its importance rising over time, however if your website or blog is already well search engine optimized, this additional boost could prove quite useful in the never ending competition for rankings, and could therefore be well worth the effort of making your site secure, sooner rather than later!A great source for SSL certificates is who provide excellent value for money on a range of domain and certificate website services.