Ep70: Insight Selling and What Sales Winners Do Differently – A Conversation with John E. Doerr

What’s your favorite part of being an introvert entrepreneur? My guess is, it’s doing what you do best, making a difference, and having freedom to create the life you want. I also think it’s safe to guess that it’s NOT sales! Implementing a sustainable sales process is often – not always, but often – the most stressful part of being an introvert entrepreneur. Most introverts I work with and speak to don’t consider sales a natural strength. What they often don’t realize that many of their natural strengths are actually integral to an effective sales process. That’s what we explore with author and sales consultant John E. Doerr in this podcast conversation.

We look at what behaviors and beliefs make the difference between winning or losing someone’s business; how the Insight Selling model is ideal for introverts; and how technology and social media have changed the sales process.

Co-President of RAIN Group, John E. Doerr  is co-author of the Wall Street Journal bestseller Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (Wiley, 2011), Insight Selling: Surprising Research on What Sales Winners Do Differently (Wiley, 2014), and Professional Services Marketing, second edition (Wiley, 2013). In 2011, John was named the Top Sales Thought Leader by Top Sales Awards.

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